Tag: contests

The Difference Between Sweepstakes and Contests

The words “promotion,” “sweepstakes,” “contest,” and “giveaways” are sometimes used interchangeably. However, there are a few very distinct differences between sweepstakes and contests. To start, the word “promotion” can be used to describe many different marketing tactics including Sweepstakes, Contests, Instant Win Games, Continuity and Loyalty Programs. Two of the most common promotions are Sweepstakes (games of chance) and Contests (games of skill). The major difference between sweepstakes and

May 2, 2025

Social Contests and Sweepstakes: Favorite (and Least Favorite) Platforms to Use

Social contests and sweepstakes are currently the most popular tactic that we are seeing our clients use to increase brand awareness and reach. The Marden-Kane team has some strong ideas on what social platforms work, and which ones can cause headaches. We compiled this list of pros and cons to use when evaluating social platforms for your brand’s next social promotion. Remember: If you are thinking of running social contests

April 4, 2017

Facebook Advertising Made Easy

Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, and so much more… → What to know before getting started Facebook advertising is classified

May 28, 2013

Put a Solid Contest Administration Plan in Place

One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion. It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and a sweepstakes. These terms are sometimes used interchangeably and incorrectly. Winners in a contest are

March 13, 2013

Facebook and the $104 Billion Question.

Facebook made playing tag cool again. We’re speaking, of course of tagging and being tagged in photos. This social functionality may seem easy to take and easy to forget but like a gateway drug it cut a path for businesses to attempt to tap into more consuming behaviors from highly engaged Facebook users. It is not the number of total users spread around the globe that matters to businesses. The

May 18, 2012

Contest Best Practices

Want to run an online contest, but not sure what to do or where to start? This is a quick primer: Bring in Marden-Kane early Define objectives and select best contest “processes” Keep the contest simple! Offer prizes that resonate with the target audience Run contest for 6 to 8 weeks Have Official Rules follow process flow Limit number of finalists to 10 Offer finalists a “tool kit” with necessary

October 14, 2009