Tag: google glass

Through the Eyes of a Winner

In 2013 Google conducted a limited, new product introduction by inviting the public to Tweet how they would use Google Glass – the wearable eyeglass computer. The top 8,000 submissions, to become known as Google Glass “Explorers”, were given the opportunity to be the first consumers to purchase Glass. One of the talented “Explorers” is Hilary Topper, the President & CEO of HJMT Public Relations. I recently had the

February 18, 2014

Wearable Technology Provides Promotion Marketers an Edge

In 2013 Google Glass became the tip of the spear in demonstrating that wearable technology is a viable channel to deliver promotional messaging. A survey conducted in the UK by YouGov, the international Internet based market research firm, revealed a few compelling facts. 28% of consumers would welcome, welcome not merely tolerate, promotional messaging with a nearly equal amount saying that they would opt-in to be informed of additional offers

February 10, 2014

Through the Eyes of a Winner

In 2013 Google conducted a limited, new product introduction by inviting the public to Tweet how they would use

Wearable Technology Provides Promotion Marketers an Edge

In 2013 Google Glass became the tip of the spear in demonstrating that wearable technology is a viable channel to