Tag: guide to running promotions with integrity

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that: “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013

Put a Solid Contest Administration Plan in Place

One essential element of a successful contest is making sure you have a solid plan to administer the various aspects of the promotion. It begins with making certain what you are considering is compliant with lottery laws and a variety of legal guidelines. The first thing to consider is the difference between a contest and a sweepstakes. These terms are sometimes used interchangeably and incorrectly. Winners in a contest are

March 13, 2013

Contest Virality Versus Contest Integrity

Many times a week, we are often asked our POV on how to make a contest “Social.” The idea of creating a Social Media contest where the winners are decided based on public voting appears to be a totally transparent, popular and appropriate way of decision making. However good intended, it is not always the case. Voter fraud and collusion continue to be a concern in running promotions in a

March 15, 2012

CBS Cares — Not Your Typical PSA Sweepstakes Promotion

CBS flush with new ideas for PSA Network promotes colonoscopy sweepstakes By MICHAEL SCHNEIDER CBS is promoting a colonoscopy sweepstakes in primetime. As part of its CBS Cares public service initiative, the network is offering a four-night stay in New York to one lucky winner. Oh — and a free colonoscopy, to be performed by Dr. Paul Miskovitz, a leading gastroenterologist and expert on colorectal cancer. The tongue-in-cheek (pun intended)

March 31, 2009