Tag: Promotion Planning

5 Things That Scare Promotional Marketers

It’s not easy to scare a promotional marketer. We have run contests and sweepstakes all over the world on shoestring budgets and with impossible deadlines. We have assisted our clients in navigating through the freak show that is the world of promotional marketing. However, in the early planning stages with a new client there are a few key phrases that will always make our blood run cold: We want to

October 27, 2015

Ramping Up Your Promotional Website to Avoid a Crash

What do Target, Maserati, and SodaStream have in common? They all had web sites go down due to heavy traffic during a promotion. We frequently see companies like this spend thousands on advertisement development and placement, only to have the campaign go bad because someone forgot to plan for web site traffic surges. Don’t let this happen to you! If you are running a promotion that is driving traffic

September 26, 2014

Changes to Florida Sweepstakes Registration and Bonding Requirements

One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute which became effective April 10th does not absolve marketers of this requirement. The revisions were created

April 22, 2013