If you are thinking of running a sweepstakes or contest on Snapchat, you should make sure you are following the Snapchat promotion guidelines. These guidelines make it very clear that any sweepstakes, contest, instant win game or other promotion (coupon, giveaway, etc.) MUST do the following: Be easy to enter. Have official, legal rules. Make it clear that Snapchat has nothing to do with your promotion and is not
