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Are Rules Drafted with the Help of AI Safe?
The question is… is it OK to rely on AI to draft rules, are they “safe” to use, are they “accurate,” are they “legally compliant?” I think we can agree that AI is fast and efficient. It is exciting to see your rules complete in just a few seconds – a huge windfall that you can produce a set of rules in a matter of minutes and the cost benefit
Why Timelines Matter: The Quiet Force Behind a Successful Promotion
In the world of promotion marketing, most of the attention naturally gravitates toward the exciting elements, such as the creative/visuals, the prize, the social buzz, and that satisfying moment when a prize winner is confirmed. However, long before a promotion captures the public’s attention, something far less glamorous determines whether it will run smoothly or fall apart: the timeline. Timelines were never meant to steal the spotlight. In fact, they
Creative Mother’s Day Promotion Ideas
Mother’s Day is right around the corner, and what better way to celebrate and say “thank you” to all the moms and motherly figures in your life than with a great gift! Here are a few sweepstakes and contest ideas to help generate engagement and excitement from your consumers: Mom’s Best Recipe Instagram Sweepstakes: We all have that special dish that no one makes like Mom does. Ask people
Data Privacy Framework (DPF)
In July 2023, the EU-U.S. Data Privacy Framework (DPF) was created to replace the invalidated Privacy Shield for enabling legal, secure data transfers from the EU to the US. Privacy Shield was the original mechanism established in an attempt to meet GDPR regulations, but it failed to meet all requirements. The end goal of these regulations is to protect individuals’ right to privacy, how their personal data is collected, processed,
Sweepstakes Winners: W-9’s and 1099’s in 2026
Account Director, Cheryl Thornton provided updates for 2026 in this informative post on what sponsors need to know about filing and processing winner W-9’s and 1099’s for their promotions. There is an important update that all Sponsors of Promotion Games of Chance need to know concerning filing and processing winner W-9’s and 1099’s in 2026. Back in 2016 we posted an article on our website explaining how Sponsors offering and
Good Criteria for Judging a Contest
Fae Savignano, Senior Vice President and expert on all things promotional, weighs in on what good criteria are for judging a contest in her blog post for the month.