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St. Patrick’s Day Gold: Sweepstakes Ideas to Build Your Brand on Social Channels
Now is the time for your brand to make a name for itself on one of the popular social media channels! And what better way to do that than with a super simple sweepstakes geared to a popular holiday like St Patrick’s Day. Here are 5 easy ideas to bring you St. Patrick’s Day Gold: 1. Run a Get Lucky Sweepstakes and make a splash with your Facebook fans.
Contest Leader Boards: Bad Idea
There is plenty of evidence to suggest that contests mix pretty well with brand marketing. And it is common to include public voting in contests to encourage social sharing. That’s the good news. The bad news is that some humans are wired to take short cuts, to seek an edge, or in other words, to cheat. When you create a competition between two people or two million people, it
How to Register a Sweepstakes in Rhode Island
Maryann Murphy, one of Marden Kane’s former Account Executives, is our resident expert in Rhode Island sweepstakes registration. Here is her quick guide for what to do if you have a sweepstakes running there. When preparing to conduct a Sweepstakes, it is important to be aware of the regulations and laws that are unique to the states where your promotion will be running. One great example of this is the
The Ideal Length of a Contest
Peggy Seeloff, one of our VPs, discusses the ideal contest length. How long should I run a contest for? One week? One month? Three months or more? This is a question that comes up often from clients when they are thinking of launching a contest. And remember — contests are different then sweepstakes because you are asking the consumer to create something instead of just entering some basic information
How to Judge a Contest
Christa Fallarino, one of Marden-Kane’s former Promotion Coordinators, contributed this informative article on what judging a contest entails. Are you looking to run a promotion to engage your consumers? A contest is a great way for a company to connect with consumers. More specifically a contest is a great promotional tool to generate involvement in which a consumer can enter by completing a specific task – submitting an essay, photo
Last Minute Mardi Gras Promotion Ideas
As I sit down to come up with ideas for this one I suddenly remembered how much I miss New Orleans. And that unless you have witnessed the French Quarter during Mardi Gras, you may not understand some of these. But trust me, anyone who has ever laissez le bon temps rouler at a parade will love to participate in one of these quick promotions. And what does your