Skip to content
Marden kane gold logo
  • Home
  • Our Services
    • Our Process
    • Our Work
  • Company History
    • Team
  • Careers
  • FAQ
  • Scammer Alert
  • Blog
  • Home
  • Our Services
    • Our Process
    • Our Work
  • Company History
    • Team
  • Careers
  • FAQ
  • Scammer Alert
  • Blog
Contact us

Category: Contests

Online vs Offline Contests: Which One Is Better for Your Brand?

  Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as long as all legal requirements are met, your brand can run either successfully! Entries can be collected online using a web form or offline on printed entry forms that can be mailed in or collected in stores. Instant wins can be done with an online virtual scratch-off or animated “play

Read More »
September 13, 2016

Working with Third Party Brands for a Contest

  You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought after prizes like trips, electronics or gift cards, or running promotions on social platforms, may seem like a great idea to garner interest and new followers for your brand. However, if you are naming a specific brand name other than your own as part of your contest, you may need

Read More »
September 8, 2016

Black Friday Promotion Ideas to Make Your Brand Stand Out

Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come to your store on the big day. Here are some tips to get your planning started. Start early. Get your mailing or email list ready a few months or weeks prior to Black Friday. A good way to make sure your list is ready is to send out countdown emails

Read More »
August 31, 2016

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run, less expensive than setting up a contest web site, and don’t require a lot of lead time. The simplicity and low cost appeals to a lot of businesses anxious to expand their social channels, but you will still need to follow some best practices to ensure that you don’t run

Read More »
May 17, 2016

The 7 Deadly Sins of Promotional Marketing

Marketing your products and services with sweepstakes, contests, loyalty programs or coupons is a proven way to get new customers and keep existing ones. How could giving something away or providing incentives go wrong?  Trust us, it can. To ensure success, try to avoid any of these 7 deadly sins of promotional marketing. Greed: Asking for money. We know for many companies, the primary goal of promotional marketing is to

Read More »
May 13, 2016

How to Contact Winners in Social Media Contests

  Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social platform guidelines, post rules, collect entries and select winners from valid posts or tweets or pins. The hard part can be contacting and clearing winners. In a traditional contest where a form is used to collect data you typically collect address and phone or email so contacting winners is easy.

Read More »
February 23, 2016

Run a Sweepstakes Overlay with a Contest to Boost Engagement

  One of the downsides of running a contest is that you will get fewer entries than you would for a sweepstakes. This is expected since a sweepstakes entry requires relatively little information from an entrant and is determined by chance. A contest, on the other hand, requires the entrant to put thought into the entry submission, whether it be by creating a drawing or photo or essay or video

Read More »
February 9, 2016

Top Valentine’s Day Contest Prizes

Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners with these amazing prizes. Here is a run-down of the best prizes you could offer in your Valentine’s contest this year: For the Winner of the Most Embarrassing Love Gone Wrong Contest A day trip to a spa for some time to get over the embarrassment and recover. The trip

Read More »
January 26, 2016

How to Prevent Contest Voting Fraud

  Eric Grimm, former Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the prize is tantalizing enough, this creates a rather large target for voter fraud. This

Read More »
January 19, 2016

3 Reasons to Use Electronic Gift Cards as Prizes

  Electronic gift cards are a great option for prizes in your next Sweepstakes or Contest. E-gift cards can be purchased from retailers like Visa and Amazon and consist of a card code and a confirmation code that can be redeemed by a consumer online. The codes and instructions can all be delivered via an email from your brand to your winners. Here’s why e-gift cards make sense: Lower Fulfillment

Read More »
January 12, 2016
« Previous Page1 Page2 Page3 Page4 Page5 Next »

Recent Posts

Sweepstakes Winners: W-9’s and 1099’s in 2026

Good Criteria for Judging a Contest

What is Promotional Marketing?

Criteria for Judging a Photo Contest

The Difference Between Sweepstakes and Contests

What Makes a Good Promotional Campaign?

Categories

  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives
  • Administration & Compliance
  • Articles
  • Branding
  • Case Studies
  • Consultation
  • Contests
  • Digital Marketing
  • Facebook
  • Infographics
  • Instagram
  • Instant Win Games
  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

Online vs Offline Contests: Which One Is Better for Your Brand?

  Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as

Read More

Working with Third Party Brands for a Contest

  You should approach working with third party brands in a contest or sweepstakes with caution. Giving away highly sought

Read More

Black Friday Promotion Ideas to Make Your Brand Stand Out

Black Friday is coming, and it’s time to come up with a hook that will make shoppers want to come

Read More

#Hashtag Contests 101

  The buzzword in contests right now are hashtag contests (or hashtag sweepstakes). These types of promotions are easy to run,

Read More

The 7 Deadly Sins of Promotional Marketing

Marketing your products and services with sweepstakes, contests, loyalty programs or coupons is a proven way to get new customers

Read More

How to Contact Winners in Social Media Contests

  Running a promotion on Twitter or Instagram or other social platform is fairly easy. You basically follow the social

Read More

Run a Sweepstakes Overlay with a Contest to Boost Engagement

  One of the downsides of running a contest is that you will get fewer entries than you would for

Read More

Top Valentine’s Day Contest Prizes

Looking to make a big heart-shaped impression with your customers this year? Run a Valentine’s Day Contest and reward the winners

Read More

How to Prevent Contest Voting Fraud

  Eric Grimm, former Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests

Read More

3 Reasons to Use Electronic Gift Cards as Prizes

  Electronic gift cards are a great option for prizes in your next Sweepstakes or Contest. E-gift cards can be

Read More
Load More
let’s talk

Leave Nothing to Chance

Schedule a consultation with our team and let’s make things happen!

Contact us

Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

Contact Info

  • Marden-Kane, Inc.
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

join our Newsletter

Select list(s) to subscribe to


By signing up to this newsletter list you're agreeing to receive updates, promotions and news about Marden-Kane, Inc.
© 2025 Marden-Kane, Inc. Designed by Fullerton Strategies

Privacy Policy | Opt-Out

Linkedin-in Facebook Instagram