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Category: Marden-Kane

Changes to Florida Sweepstakes Registration and Bonding Requirements

One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure.  Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute which became effective April 10th does not absolve marketers of this requirement. The revisions were created

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April 22, 2013

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change.  They are now known as the Brand Activation Association. The rationale according to the PMA is that: “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

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April 2, 2013

Sweepstakes and Fulfillment Company: How to Pick One

With rare exception, most clients outsource administration and fulfillment services to a qualified outside party.

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January 21, 2013
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Changes to Florida Sweepstakes Registration and Bonding Requirements

One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of

Read More

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest

Read More

Sweepstakes and Fulfillment Company: How to Pick One

With rare exception, most clients outsource administration and fulfillment services to a qualified outside party.

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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