Category: Marketing Innovations

6 Creative Ways to Market Your Business on a Budget

Having a small budget doesn’t mean you can’t market your business. Here are 6 creative ways to market your business on a budget to new and current customers! 1. Put a Sign On It When you can’t pay for local advertising, rely on word of mouth and a sign or two. Put a sign in your yard, on your car, in your neighbors’ yards – you get the idea.

April 21, 2020

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game was a winner, but some game cards awarded big cash prizes depending on the letters

August 8, 2019

Use Sweepstakes Analytics to Meet Your Promotion Goals

Before you run a promotion you should set attainable goals that can be measured. Sweepstakes analytics and reports can show you the numbers and help you measure to see if your goals are met. For instance, if your goal is to increase the number of people on your mailing list, the numbers you would be looking at to see if you had met your goals might be the number of

September 18, 2017

How to Prevent Contest Voting Fraud

Eric Grimm, former Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the prize is tantalizing enough, this creates a rather large target for voter fraud. This

January 19, 2016

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that: “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013