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Category: Social Media

How to Avoid a Call From the FTC When You Run a Sweepstakes

  Tricia Zorn, former Digital Project Manager at Marden-Kane, gives us this week’s article on the latest challenge in running a social media promotion: FTC involvement. Last month the Federal Trade Commission made an example out of Cole Haan when, in a public letter sent to Cole Haan’s counsel, the FTC expressed concerns over their Pinterest contest not adequately disclosing the connection between the entrant and the sponsor .  The

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May 27, 2014

How Can We Make This Go Viral? The Story of #SingForNicole

We have clients frequently ask how we can make their campaign go viral. They want their program to be shared on all of the social channels and spread like wildfire. They want media attention. And to be on trending lists.  And to get celebrity attention. And to make money. But how realistic is this? Unfortunately, not very realistic at all. Even with the best creative, and a healthy budget behind

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May 13, 2014

The Ideal Length of a Contest

  Peggy Seeloff, one of our VPs, discusses the ideal contest length. How long should I run a contest for? One week? One month? Three months or more? This is a question that comes up often from clients when they are thinking of launching a contest. And remember — contests are different then sweepstakes because you are asking the consumer to create something instead of just entering some basic information

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February 25, 2014

5 Creative Snapchat Promotion Ideas

Quick. Look at this message before it disappears. It’s a coupon for a free…. Psych. Too late. Your Snapchat message already disappeared. The idea behind Snapchat is that you can privately message someone and set the message to delete after 1-10 seconds. And while many marketers may think that this platform does not lend itself to promotions because of things like disappearing coupons, with a little creative strategy you CAN

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November 21, 2013

Tumblr is a Great Tool for Promoting Social Media Sweepstakes and Contests

  Most marketers share the common goal of generating and sharing as much social media content as possible. This is balanced against what they determine to be a practical level of effort. Complicating things is the fact that social media content is untamed. Most content is totally random created in the moment for immediate gratification. It is fun, easy to take, and 99% of the time too easy to forget.

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October 23, 2013

10 Frequently Asked Questions About Facebook Timeline Promotions

  Now that Facebook has changed the guidelines for promotions run on their platform, it is fairly simple to run a contest or sweepstakes without a third-party application. This means you can run a few basic sweepstakes or contests (for example, a “Caption This Photo!”Contest  or a “Like This Post” Sweepstakes) on your business timeline page, and all you need are official rules and prizes to give away. But we

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October 14, 2013

The three scariest promotion scenarios you are likely to ever face.

  At Halloween, many of us get a thrill from visiting a haunted house. We get to put ourselves into a controlled kind of scared, something that we can turn off when we have had enough. But what if you start something you can’t turn off? What if your promotion becomes a victim of being at the wrong place at the wrong time? Now that’s scary. Here are our top

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October 10, 2013

5 Fast Sweepstakes Ideas — That Are Easy and Inexpensive to Deploy

  Need to come up with a way to increase traffic or sales during the holidays? But no time left in the year to deploy a big idea or to get approval on a high budget promotion? Here are a few quick promotion ideas you can deploy within a few days that are also easy on the budget. What makes these sweepstakes so easy is that they utilize established social

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October 8, 2013

5 Social Media Sweepstakes Best Practices

  A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow these simple tips for social media sweepstakes success. 1. One social media platform at a time. We get a lot of emails from clients wanting to have a Sweepstakes run on multiple platforms. Many clients want a sweeps on “all the social media.” While this may seem like a good

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September 10, 2013

Using Bloggers for Sweepstakes and Contests with Your Brand

With an estimated 200 million plus blogs out there, there is probably a good fit for your brand to run a sweepstakes or contest with a blogger. So how do you find that good fit and avoid this? Controversy for Chrysler over online contest Or this? Samsung Leaves Indian Bloggers Stranded in Berlin, Issues Apology With both of these promotions, the brand intent was sound, but the execution was lacking.

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August 19, 2013
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  • Archives

How to Avoid a Call From the FTC When You Run a Sweepstakes

  Tricia Zorn, former Digital Project Manager at Marden-Kane, gives us this week’s article on the latest challenge in running

Read More

How Can We Make This Go Viral? The Story of #SingForNicole

We have clients frequently ask how we can make their campaign go viral. They want their program to be shared

Read More

The Ideal Length of a Contest

  Peggy Seeloff, one of our VPs, discusses the ideal contest length. How long should I run a contest for?

Read More

5 Creative Snapchat Promotion Ideas

Quick. Look at this message before it disappears. It’s a coupon for a free…. Psych. Too late. Your Snapchat message

Read More

Tumblr is a Great Tool for Promoting Social Media Sweepstakes and Contests

  Most marketers share the common goal of generating and sharing as much social media content as possible. This is

Read More

10 Frequently Asked Questions About Facebook Timeline Promotions

  Now that Facebook has changed the guidelines for promotions run on their platform, it is fairly simple to run

Read More

The three scariest promotion scenarios you are likely to ever face.

  At Halloween, many of us get a thrill from visiting a haunted house. We get to put ourselves into

Read More

5 Fast Sweepstakes Ideas — That Are Easy and Inexpensive to Deploy

  Need to come up with a way to increase traffic or sales during the holidays? But no time left

Read More

5 Social Media Sweepstakes Best Practices

  A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow

Read More

Using Bloggers for Sweepstakes and Contests with Your Brand

With an estimated 200 million plus blogs out there, there is probably a good fit for your brand to run

Read More
Load More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • Marden-Kane, Inc.
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
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  • 516-365-3999

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