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Category: Technology

Work From Home Security Tips

In these days of social distancing, lock-downs, and shelter-in-place directives, far more people are working from their home offices, wherever those may be. As always, though, it’s necessary to protect yourselves from potential threats, cyber and otherwise. The following are a few mostly common-sense work from home security tips. Make sure your devices are physically safe (shut down or locked, as with a mobile phone you use to check potentially-sensitive

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April 14, 2020

Use Unique Codes for Your Next Instant Win or Sweepstakes

  Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine

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February 28, 2020

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

  Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and ENCO gas stations in 1966, to capitalize on the already popular “Put a Tiger in Your Tank” ad campaign. The idea was simple: if you purchased gas you could get a game card. Every game was a winner, but some game cards awarded big cash prizes depending on the letters

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August 8, 2019

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

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June 28, 2018

10 Necessary Features of an Online Contest Judging Tool

Sometimes a client comes to us with a technical vendor who has an online judging tool they plan to use. The problem with that scenario is that their vendor typically thinks like a technical expert and not like a contest expert. We believe that judging should be approached from a marketing perspective as well as a technical perspective! And the online judging tool should be built accordingly — like the

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May 4, 2017

20 Questions to Ask Before Hiring a Contest Vendor

Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be technically proficient but lack legal expertise. Some have the legal credentials but can’t build a website or do registration and bonding. Here are twenty questions you should be asking before you select your contest vendor: How well do they know sweepstakes law and advertising and mobile? A top notch promotional

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March 10, 2017

Online vs Offline Contests: Which One Is Better for Your Brand?

  Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as long as all legal requirements are met, your brand can run either successfully! Entries can be collected online using a web form or offline on printed entry forms that can be mailed in or collected in stores. Instant wins can be done with an online virtual scratch-off or animated “play

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September 13, 2016

Privacy Shield Lists Marden-Kane, Inc

  Marden-Kane, Inc. has met the requirements to be listed on the Privacy Shield list. The EU-US Privacy Shield Framework was developed by the US Department of Commerce and the European Commission to meet the data requirements of the EU for safe, secure data transfers of personal data from the EU to the US. The Privacy Shield Framework was approved earlier this year, and the web site was launched on

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August 15, 2016

How to Prevent Contest Voting Fraud

  Eric Grimm, former Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests are all the rage with the kids these days. After the initial entries are judged, frequently the finalists’ submissions are opened up for voting by the public at large to determine a final winner. If the prize is tantalizing enough, this creates a rather large target for voter fraud. This

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January 19, 2016

Fun with Bonus Sweepstakes Entries!

  Many clients want to extend the reach of their sweepstakes by adding in ways to earn bonus entries, either through social sharing or sending emails. This method of providing an extra entry for sharing about the promotion sounds easy enough, but you may want to consider all the pros and cons before implementing an incentive for entry mechanism in your next program.     Pros: 1. Viral engagement! Letting

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April 21, 2015
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  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

Work From Home Security Tips

In these days of social distancing, lock-downs, and shelter-in-place directives, far more people are working from their home offices, wherever

Read More

Use Unique Codes for Your Next Instant Win or Sweepstakes

  Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your

Read More

From the MK Promotion Archives: Tigerino – the First Scratch-Off Game Card

  Marden-Kane originated the first scratch-off game card with Tigerino. The Tigerino promotion was designed for Humble Oil’s ESSO and

Read More

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to

Read More

10 Necessary Features of an Online Contest Judging Tool

Sometimes a client comes to us with a technical vendor who has an online judging tool they plan to use.

Read More

20 Questions to Ask Before Hiring a Contest Vendor

Before hiring a contest vendor you should ask lots of questions. Not all vendors are created equal. Some may be

Read More

Online vs Offline Contests: Which One Is Better for Your Brand?

  Online vs offline contests and sweepstakes — what are the differences, and which is best? The good news is as

Read More

Privacy Shield Lists Marden-Kane, Inc

  Marden-Kane, Inc. has met the requirements to be listed on the Privacy Shield list. The EU-US Privacy Shield Framework

Read More

How to Prevent Contest Voting Fraud

  Eric Grimm, former Senior Programmer, wrote this piece about voting fraud — and how to stop it. Online contests

Read More

Fun with Bonus Sweepstakes Entries!

  Many clients want to extend the reach of their sweepstakes by adding in ways to earn bonus entries, either

Read More
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Who We Are

Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

Contact Info

  • Marden-Kane, Inc.
  • 575 Underhill Blvd. Suite 222
  • Syosset, NY 11791-3416
  • expert@mardenkane.com
  • 516-365-3999

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