Category: Twitter / X

5 Social Media Sweepstakes Best Practices

A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow these simple tips for social media sweepstakes success. 1. One social media platform at a time. We get a lot of emails from clients wanting to have a Sweepstakes run on multiple platforms. Many clients want a sweeps on “all the social media.” While this may seem like a good

September 10, 2013

Social Engineering is an Often Overlooked Cause of Social Media Hacking

Hacking usually describes the malicious activities technologists engage in to steal information such as social security numbers from individuals. Hacking into social media networks is more about temporarily causing damage to a product or brand and not usually directed at an individual. The latter requires far less technical talent but they do have an advanced set of particular skills called “Social Engineering.” What are social engineers? They are sort of

February 25, 2013

Social Media Promotion Strategies for Businesses; Contests, Sweepstakes, and Social Media

Nowadays social media promotions provide powerful weaponry to have in your brand’s arsenal. Using a clearly defined business promotion strategy, savvy businesses have made this arena an essential part of their marketing mix.

December 5, 2012

How to Create a Twitter Contest

Social media has emerged as a communication channel that allows users to connect with others through means other than phone or email.

November 7, 2012

Don’t Be A Twitter Quitter

Twitter is a place to build your personal brand. Who you are and what you stand for professionally and personally. It is a land of experimentation in messaging. It provides near real time ability to see response to a specific comment. As with any branding campaign you can’t expect to be noticed with one, ten or perhaps 100 updates. Same goes for cracking the code with promotional tweets. It is

May 29, 2009