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Tag: best practices

The three scariest promotion scenarios you are likely to ever face.

  At Halloween, many of us get a thrill from visiting a haunted house. We get to put ourselves into a controlled kind of scared, something that we can turn off when we have had enough. But what if you start something you can’t turn off? What if your promotion becomes a victim of being at the wrong place at the wrong time? Now that’s scary. Here are our top

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October 10, 2013

Changes to Florida Sweepstakes Registration and Bonding Requirements

One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure.  Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute which became effective April 10th does not absolve marketers of this requirement. The revisions were created

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April 22, 2013

Contest Best Practices

Want to run an online contest, but not sure what to do or where to start? This is a quick primer: Bring in Marden-Kane early Define objectives and select best contest “processes” Keep the contest simple! Offer prizes that resonate with the target audience Run contest for 6 to 8 weeks Have Official Rules follow process flow Limit number of finalists to 10 Offer finalists a “tool kit” with necessary

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October 14, 2009

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The three scariest promotion scenarios you are likely to ever face.

  At Halloween, many of us get a thrill from visiting a haunted house. We get to put ourselves into

Read More

Changes to Florida Sweepstakes Registration and Bonding Requirements

One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of

Read More

Contest Best Practices

Want to run an online contest, but not sure what to do or where to start? This is a quick

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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  • Syosset, NY 11791-3416
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