Kudos to Starbucks (and not because they are a Marden-Kane client) on their recent Social Media efforts (and wins!). While Brands (and Agencies) are assessing the available platforms and their go-to-market strategies, Starbucks is walking the walk, and in a relatively short time frame. In today’s economic climate where “gourmet” coffee could be considered a luxury, Starbucks is using Social Media to drive relevancy and loyalty for the brand and
