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Tag: sweepstakes winners

Sweepstakes Promotion Trends in 2013

  2013 revealed some interesting trends in how sweepstakes are used and how they are implemented. Who ran sweepstakes promotions? The easy answer is everyone. From mass market products such as soft drinks and fast food to niche products such as commercial cleaning supplies marketers of all varieties have embraced this tactic because of several core benefits. Relative ease to implement and quick to market are of course important but

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December 10, 2013

Are You For Real? 5 Reasons People Don’t Claim Their Prizes

We get this all the time. Are you for real? Is this a scam? Makes me think of the book, “Are You My Mother?” In the story a baby bird hatches while his mother is away and has no idea what to do. He asks everyone from a dog to a plane to finally a steam shovel before he finally finds her. He has no idea what he is looking

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March 28, 2013

And the winner is…

As I move on to my 4th alternate for a Grand Prize I wonder why someone enters a sweepstakes if they don’t want to win? You want to believe that people take the time to enter sweepstakes because they want to win the Grand Prize (and learn more about your product). Then why is it so hard to get someone to accept a prize? Do they question the legitimacy of

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January 18, 2013

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Sweepstakes Promotion Trends in 2013

  2013 revealed some interesting trends in how sweepstakes are used and how they are implemented. Who ran sweepstakes promotions?

Read More

Are You For Real? 5 Reasons People Don’t Claim Their Prizes

We get this all the time. Are you for real? Is this a scam? Makes me think of the book,

Read More

And the winner is…

As I move on to my 4th alternate for a Grand Prize I wonder why someone enters a sweepstakes if

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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