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Through the Eyes of a Winner
In 2013 Google conducted a limited, new product introduction by inviting the public to Tweet how they would use Google Glass – the wearable eyeglass computer. The top 8,000 submissions, to become known as Google Glass “Explorers”, were given the opportunity to be the first consumers to purchase Glass. One of the talented “Explorers” is Hilary Topper, the President & CEO of HJMT Public Relations. I recently had the
Why An Affidavit is Required to Claim a Prize
Rosemary Stein, a former Vice President here at Marden-Kane, explains why an affidavit is necessary in a sweepstakes. An affidavit is a legal statement made in writing. Sweepstakes sponsors use this document to determine your eligibility to win a prize. The winner signing the affidavit declares the facts stated in the affidavit to be true, and confirms this under oath. The affidavit will ask you to confirm that: 1)
Wearable Technology Provides Promotion Marketers an Edge
In 2013 Google Glass became the tip of the spear in demonstrating that wearable technology is a viable channel to deliver promotional messaging. A survey conducted in the UK by YouGov, the international Internet based market research firm, revealed a few compelling facts. 28% of consumers would welcome, welcome not merely tolerate, promotional messaging with a nearly equal amount saying that they would opt-in to be informed of additional offers
How to Register a Sweepstakes in Florida
Joe Keffas, one of Marden-Kane’s former Promotion Coordinators, contributed this informative article on the Florida sweepstakes registration process. Does your sweepstakes have a total prize Approximate Retail Value of over $5,000? If you’ve answered yes, then this blog is for you. When your sweepstakes has a total prize Approximate Retail Value of over $5,000, by law you have to register it with the state of Florida. (Note: You do
How Long Should a Sweepstakes Run?
Cheryl Thornton, an Account Supervisor at Marden-Kane, contributed this week’s post on the ideal Sweepstakes length. How long should a Sweepstakes run? We have been asked this question from our clients time and time again. Our response has always been that it depends on a Sponsor’s goal and expectations. If a Sponsor is trying to increase their fan base on Facebook, then a thirty day promotion would suit this goal.
Super Bowl 2014: An Ad for a Sweeps Creates the Most Buzz
Doubting the power of a Sweepstakes to drive traffic? Look no further than the results from last night’s Esurance post-Super Bowl advertisement. Esurance used the first ad after the Super Bowl to promote their #esurancesave30 hashtag. And while many other Super Bowl ads touted a hashtag, none of them also put a Sweepstakes behind it. Did the Sweepstakes angle work? The answer to that is a resounding yes. Why? Because