Author: paul costello

Case Study: Barclaycard Holiday Wish List Sweepstakes

Barclaycard Holiday Wish List Sweepstakes The Challenge Barclaycard is one of the world’s largest and most respected financial services companies. Their goal was to increase Facebook fan acquisitions and to engage with entrants on a deeper level during a crowded holiday time period. The Solution To achieve Barclaycard’s goals Marden-Kane designed and launched the Barclaycard Holiday Wish List Sweepstakes. The Sweepstakes offered those who entered a chance to win one

March 27, 2015

Case Study: Barclaycard NFL Extra Points #Fandomnation Contest

Barclaycard NFL Extra Points #Fandomnation Contest The Challenge Barclaycard wanted to entice people to visit and “Like” the Barclaycard NFL Extra Points Facebook page in an effort to increase their social media presence. Barclaycard also wanted customers and potential customers to create viral content that they could collect and display. The Solution MK worked with Barclaycard to create a fun and engaging contest that will motivate people to take part

March 27, 2015

Case Study: Microsoft YouthSpark Challenge for Change Contest

Microsoft YouthSpark Challenge for Change Contest The Challenge Microsoft Citizenship partnered with Windows and Office to lead an online contest campaign for international students ages 18-25 to consider how they could use Microsoft technology and citizenship resources to create positive social change in their communities. The Solution The contest was designed as an essay/photo contest, with the call to action being to describe what cause the entrant was passionate about,

March 27, 2015

Knock Knock. Who’s There? Responsive Web Design!

Since responsive web design is all about affecting the appearance of a website, viewing a site that uses it well will help tremendously in understanding it. To see an example, launch Microsoft’s website in a new maximized window in any recent browser on a desktop or laptop computer. Now resize the window and slowly decrease its width, and watch how the site adjusts as the viewable area decreases. Images get

June 3, 2014