The Challenge

• Barclaycard wanted to entice people to visit and “Like” the Barclaycard NFL Extra Points Facebook page in an effort to increase their social media presence.
• Barclaycard also wanted customers and potential customers to create viral content that they could collect and display.

The Solution

• MK worked with Barclaycard to create a fun and engaging contest that will motivate people to take part in one or all 7 daily challenges for a chance to win one of several prizes.
• Entrants were asked to submit a photo or video in response to the following challenges:
  • Touchdown Dance Challenge
  • Slow-Mo Spectacular Challenge
  • Gadget Play Challenge
  • Wave Craze Challenge
  • Power Play Challenge
  • Pet Pride Challenge
  • Fan Loyalty Challenge
• After the entries were moderated, they were placed in a gallery for viewing.
• Upon the conclusion of the promotion all entries were judged and the highest scoring entry won the prize associated with the challenge category.
• Prizes ranged in value from 2 game tickets and a $1,000 NFLShop.com gift card to a $250 NFLShop.com gift card.

The Results

• Over 93% of all entrants opted to share their entry on their Facebook timeline which created the opportunity for viral content sharing. This in-turn increased awareness of the contest and the Barclaycard brand.