Category: Archives

The Horror Of It All

By Fae Savignano, EVP, Marden-Kane Digital Promotions – October 17, 2018 Every now and then everyone can appreciate a good horror story; but when it comes to promotions…there is no such thing as a Good Horror Story and Never Ever is when marketers want them to occur. “They know what you did last summer!” Promotions are heavily regulated by Government Agencies (FTC, FCC, FDA, and State’s AGs); Self-Regulatory Bodies (NAD,

October 29, 2018

Trick or Treat with These Halloween Contest Ideas

Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t get left behind; it’s time to start your Halloween contest planning. Here are a few Halloween contest and prize ideas to help celebrate the new season: Pumpkin Carving Contest: Fall is the time to head to the farm for pumpkin picking, hay rides and fresh apple cider donuts – yum! You can challenge

August 27, 2018

A Tribute to Rosemary

Rosemary Stein, our much loved and respected Vice President will be retiring from Marden-Kane, Inc. on August 31st, 2018. From our offices in Chicago, she has for the past 17 years bestowed us with her grace, peaceful demeanor, knowledge, proficiency and expertise in the promotional realm. In tribute to all of the wonderful things she has done, the successful promotions that she has worked on, all of the people that

August 20, 2018

Teen Trends for Back to School Promotion Planning 2018

Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, even though popularity seems to be waning a bit. Why do they keep using it?

July 26, 2018

Taming Your #Sweeps with an Approved Instagram Tracker

Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever they wanted because there were no promotion guidelines. It was like the wild, wild west in promotion land: no rules applied. Brands did whatever they wanted. Hashtags were untamed and unfiltered, and people wildly tagged anyone and everyone in their posts for fun. Until the law came to town to

July 13, 2018

Red, White and Blue Promotion Ideas

This post on patriotic promotion ideas was contributed by Marden-Kane EVP, Fae Savignano. Don’t use up all of your great patriotic ideas just for a Fourth of July promotion, save some for the rest of the year. That’s right, the calendar is full of patriotic and national holidays where a red, white and blue promotion can be a Star-Spangled hit! Maybe it’s a little too late to run a promotion

June 28, 2018

A Message to Our Clients About GDPR Compliance

UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is coming out of the European Union (EU), it has implications worldwide. This regulation replaced the 1995 Data Protection Directive and is intended to protect individuals’ right to privacy. This regulation impacts your business if you collect, process, or store information regarding residents of the European Union – and this includes

April 9, 2018

Father’s Day Contest Prize Ideas

Cheryl Thornton contributed this post about the perfect Father’s Day contest prize ideas. So you have decided to launch a promotion just in time for Father’s Day and want to award the perfect contest prize? Great idea! It gives your customers a chance to honor the special person in their lives. You have a theme and worked very hard on your creative assets and social posts, but there is

April 6, 2018

9 Funny Mother’s Day Sweepstakes Ideas

Fae Savignano, EVP, Honorary Office Mom, and sweepstakes expert extraordinaire, provided this Mother’s Day sweepstakes post. Mother’s Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Now if you are considering running a traditional Mother’s Day Sweepstakes, please take a look at our previously shared Mother’s Day ideas and blogs, Double The Mother’s Day Fun! and Mother’s

March 20, 2018