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Category: Archives

A Tribute to Rosemary

Rosemary Stein, our much loved and respected Vice President will be retiring from Marden-Kane, Inc. on August 31st, 2018. From our offices in Chicago, she has for the past 17 years bestowed us with her grace, peaceful demeanor, knowledge, proficiency and expertise in the promotional realm. In tribute to all of the wonderful things she has done, the successful promotions that she has worked on, all of the people that

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August 20, 2018

Teen Trends for Back to School Promotion Planning 2018

  Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, even though popularity seems to be waning a bit. Why do they keep using it?

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July 26, 2018

Taming Your #Sweeps with an Approved Instagram Tracker

Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever they wanted because there were no promotion guidelines. It was like the wild, wild west in promotion land: no rules applied. Brands did whatever they wanted. Hashtags were untamed and unfiltered, and people wildly tagged anyone and everyone in their posts for fun. Until the law came to town to

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July 13, 2018

Red, White and Blue Promotion Ideas

 This post on patriotic promotion ideas was contributed by Marden-Kane EVP, Fae Savignano. Don’t use up all of your great patriotic ideas just for a Fourth of July promotion, save some for the rest of the year. That’s right, the calendar is full of patriotic and national holidays where a red, white and blue promotion can be a Star-Spangled hit! Maybe it’s a little too late to run a promotion

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June 28, 2018

A Message to Our Clients About GDPR Compliance

UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is coming out of the European Union (EU), it has implications worldwide. This regulation replaced the 1995 Data Protection Directive and is intended to protect individuals’ right to privacy. This regulation impacts your business if you collect, process, or store information regarding residents of the European Union – and this includes

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April 9, 2018

Father’s Day Contest Prize Ideas

  Cheryl Thornton contributed this post about the perfect Father’s Day contest prize ideas. So you have decided to launch a promotion just in time for Father’s Day and want to award the perfect contest prize? Great idea! It gives your customers a chance to honor the special person in their lives. You have a theme and worked very hard on your creative assets and social posts, but there is

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April 6, 2018

9 Funny Mother’s Day Sweepstakes Ideas

Fae Savignano, EVP, Honorary Office Mom, and sweepstakes expert extraordinaire, provided this Mother’s Day sweepstakes post. Mother’s Day is a celebration honoring the mother of the family, as well as motherhood, maternal bonds, and the influence of mothers in society. Now if you are considering running a traditional Mother’s Day Sweepstakes, please take a look at our previously shared Mother’s Day ideas and blogs, Double The Mother’s Day Fun! and Mother’s

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March 20, 2018

Promotional Marketing Predictions for 2018

It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions. For 2017 here is what we predicted for promotional marketing: 1. Social sweepstakes and contests will become the primary method of entry over online web forms. Results: In 2017 we did almost the same number of social sweepstakes and contests as we did traditional web-based sweepstakes and contests. In 2016

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January 2, 2018

Top 10 Promotional Marketing Posts of All Time

Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over and over in searches. Some are more time sensitive and only stay popular a year are two. Here are the top promotional marketing posts from 2008 through the end of 2017:   Good Criteria for Judging a Contest As you are all probably aware, a contest is a game of skill; whereby

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December 29, 2017

The Marden-Kane Most Read Posts of 2017

Here is a list of our top 2017 posts according to the following categories: GOOD TO KNOW: Criteria for Judging a Video Contest  Marden-Kane has provided you with information about “Good Criteria for Judging a Contest” and a follow-up article on “Criteria for Judging a Photo Contest”, well what about Video Contests? Read more… What is a Surprise & Delight? A Surprise and Delight is a marketing tactic similar to a

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December 22, 2017
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  • International
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  • Marketing Innovations
  • Mobile
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  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

A Tribute to Rosemary

Rosemary Stein, our much loved and respected Vice President will be retiring from Marden-Kane, Inc. on August 31st, 2018. From

Read More

Teen Trends for Back to School Promotion Planning 2018

  Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should

Read More

Taming Your #Sweeps with an Approved Instagram Tracker

Once upon a time, Instagram had no need for an Instagram tracker to gather your promotion entries. People did whatever

Read More

Red, White and Blue Promotion Ideas

 This post on patriotic promotion ideas was contributed by Marden-Kane EVP, Fae Savignano. Don’t use up all of your great

Read More

A Message to Our Clients About GDPR Compliance

UPDATED MAY 25, 2018 On May 25, 2018, the General Data Protection Regulation (GDPR) went into effect. Although the regulation is

Read More

Father’s Day Contest Prize Ideas

  Cheryl Thornton contributed this post about the perfect Father’s Day contest prize ideas. So you have decided to launch

Read More

9 Funny Mother’s Day Sweepstakes Ideas

Fae Savignano, EVP, Honorary Office Mom, and sweepstakes expert extraordinaire, provided this Mother’s Day sweepstakes post. Mother’s Day is a celebration

Read More

Promotional Marketing Predictions for 2018

It’s time to see how we fared on our promotional marketing predictions for 2017, and to make our 2018 predictions.

Read More

Top 10 Promotional Marketing Posts of All Time

Each year we track all of our promotional marketing posts and measure them over time. Some posts come up over

Read More

The Marden-Kane Most Read Posts of 2017

Here is a list of our top 2017 posts according to the following categories: GOOD TO KNOW: Criteria for Judging a

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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