Category: Archives

Marden-Kane Employee Spotlight on Jennifer Delorme

This month we spotlight one of Marden-Kane’s former junior employees, Jennifer Delorme. Explain Your Role at MK: I have been with Marden Kane for 2 years. I started as promotion coordinator and I am currently an assistant account executive. My responsibilities include assisting and supporting management on various accounts. I do get the fun job of notifying the potential winners and fulfilling all the amazing prizes! Favorite Memory at MK:

November 29, 2016

Promotional Marketing Predictions for 2017

Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t. So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this year,

November 22, 2016

Marden-Kane Employee Spotlight on Eric Grimm

The Marden-Kane Spotlight shines this month on Eric Grimm, our former senior developer and resident beer expert. Explain Your Role at MK: I’m the senior applications developer here, which means I have a hand in most aspects of any online/tech-driven promotions we run. Essentially this entails finding the right tool for the job, be it a database- or website-driven promotion, or a handful of Python scripts to turn a monumental

November 8, 2016

Marden-Kane Employee Spotlight on Jennifer Hibbs

The spotlight is on Jennifer Hibbs this month. That’s me! Yes, I was forced to turn the tables and put the MK spotlight on myself. So here goes… Explain Your Role at MK: I am the Interactive Account Director here at Marden-Kane, but I also answer to “tech guru” or digital project director. I am the person that bridges the gap between marketing and the technology departments so all of our

October 6, 2016

Marden-Kane Employee Spotlight on Beth Herman

Our September Employee Spotlight shines on Account Executive Beth Herman. Beth is often the person that winners hear from when they win a prize in a Marden-Kane promotion. Get to know more about her! Explain Your Role at MK: I began my role at MK ten years ago as a consultant focused on one account and after a few years I joined the MK team full time. Joining the MK team

September 9, 2016

Keep Tumblr Contest Guidelines on Your Radar

Facebook, Twitter, Instagram and even Snapchat seem to be the hot ticket for social promotions these days, but don’t forget that Tumblr still has a strong user base. If your target demographic uses Tumblr, and you consider running a contest or sweepstakes, make sure to keep the Tumblr Contest Guidelines on your radar. The guidelines follow many of the same parameters as other social platforms do. Namely, that Tumblr

August 17, 2016

Marden-Kane Employee Spotlight on Peggy Seeloff

This month we feature Peggy Seeloff, one of our Vice Presidents at Marden-Kane. She truly loves what she does on a daily basis and will always be the first to roll up her sleeves to get the job done. What is Your Role at Marden-Kane? I have been a part of the MK team since 2005. Before that I worked in Houston and New York. I can’t believe

August 4, 2016

Marden-Kane Employee Spotlight on Rosemary Stein

This month we wanted to shine the spotlight on Rosemary Stein, the former VP/GM of our Chicago office, who celebrates a work anniversary with Marden-Kane this month. Explain Your Role at Marden-Kane: I have been with Marden-Kane for 15 years. I began as an Account Director in the Chicago “Midwest” office where I currently have responsibility as Vice-President/General Manager. My role includes supervision of account team and optimization of opportunities

July 5, 2016

2016 Instagram API Changes and Hashtag Contests

Did you suddenly lose the ability to track hashtags due to Instagram changes this month? Here’s why: Back in November 2015, Instagram announced they would be changing their application policy in an effort to curtail malicious apps. On June 1, 2016 ALL apps or programs that had not gone through the new approval process and approved by Instagram were rendered unworkable. Here is the announcement and link: https://www.instagram.com/developer/review/ What this meant

June 20, 2016