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Category: Contests

Content Moderation: A Requirement for Social Posts and Contests

  Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake news” stories and inappropriate content. There is a torrent of video and written content being produced and distributed through the various social platforms, and content moderators work around the clock, deciding what needs to be taken down and what can remain. But what about content moderation for your brand’s social

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March 1, 2019

20 Things Small Business Customers Want Out of a Rewards or Loyalty Program

  If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask for to get them to come back for more: A welcome kit – customized to your business The option to get updates via text, email — or push notifications on an app if you have an app Rewards bucks/points to spend on items in your store Exclusive discounts Exclusive offers

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February 4, 2019

Paying for Votes Doesn’t Pay Off

  If you are lucky enough to be a finalist in a contest you might think about going to extraordinary lengths to win — like paying for votes. But what really works and what is a bad idea? Before you get yourself into trouble and get disqualified, you should consult the official rules of the contest. The rules outline all the ways you could get disqualified for cheating, and some

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January 31, 2019

Contest Laws by State

Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state. Some states have more vigorous laws regulating sweepstakes and contests and you can’t claim you didn’t know what you didn’t know after the fact – there may be big fines for non-compliance. Here is a sampling of states that have strict laws regarding promotions: Florida: In Florida you must register

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August 17, 2018

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

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June 28, 2018

Not Your Traditional Easter Egg Hunt: An Easter Egg Promotion Idea for Anytime of the Year

This Easter egg promotion post was contributed by Fae Savignano, our EVP and promotion expert. The usage of the term “an Easter egg” has been described as an intentional inside joke, hidden message, or image, and this term is purposely applied to evoke the idea of a traditional Easter egg hunt. The term was originally coined to describe a hidden message in a video game that encouraged the player to find

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March 19, 2018

10 Holiday Prize Ideas for Your Next Sweepstakes

  Fall has finally arrived, which means the holidays are just around the corner. Haunted houses, turkey, and Santa Claus are on your customers’ minds – make their dreams come true by offering prizes they would want in your upcoming promotion. Here are some holiday prize ideas for your next sweepstakes: For Halloween: 1. Pumpkin Picking/Hay Ride Trip It’s not fall until leaves have fallen and you have a pumpkin

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October 12, 2017

What Should Be Required for a Sweepstakes Entry?

This post covering what information should be required for a sweepstakes entry was contributed by Cheryl Thornton, Account Director. We have written about data collection in a past article, but since this is a major concern for both Sponsors and consumers alike, we wanted to discuss the topic further. Before the recent issues of privacy concerns and new privacy regulations, the required standard information – also known as “PII”, or

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October 10, 2017

Win Experiential Marketing with Legal Giveaways

  Experiential Marketing is all about brands creating exciting or memorable experiences for their customer, or potential customers, in order to increase brand affinity. These experiences can be in the form of a limited mini-experience like a meet and greet or surprise freebie in-store, or part of a larger event such as a branded booth at a big sporting event, or even as a large event where the brand is

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October 9, 2017

3 Tips for a Big Football Sweepstakes Score

Football season is back! Time for tailgating and weekend fun watching the pee-wee, high school, college and professional games. You might think that it would be a great time to promote your business by giving away game tickets or running a football sweepstakes. And it is! People love winning free tickets or team merchandise, especially autographed items or trips to big games. However, there are three questions to ask before

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August 25, 2017
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  • Uncategorized
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  • Archives

Content Moderation: A Requirement for Social Posts and Contests

  Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake

Read More

20 Things Small Business Customers Want Out of a Rewards or Loyalty Program

  If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask

Read More

Paying for Votes Doesn’t Pay Off

  If you are lucky enough to be a finalist in a contest you might think about going to extraordinary

Read More

Contest Laws by State

Before you run a promotion in the United States, you might want to check sweepstakes or contest laws by state.

Read More

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to

Read More

Not Your Traditional Easter Egg Hunt: An Easter Egg Promotion Idea for Anytime of the Year

This Easter egg promotion post was contributed by Fae Savignano, our EVP and promotion expert. The usage of the term “an

Read More

10 Holiday Prize Ideas for Your Next Sweepstakes

  Fall has finally arrived, which means the holidays are just around the corner. Haunted houses, turkey, and Santa Claus

Read More

What Should Be Required for a Sweepstakes Entry?

This post covering what information should be required for a sweepstakes entry was contributed by Cheryl Thornton, Account Director. We

Read More

Win Experiential Marketing with Legal Giveaways

  Experiential Marketing is all about brands creating exciting or memorable experiences for their customer, or potential customers, in order

Read More

3 Tips for a Big Football Sweepstakes Score

Football season is back! Time for tailgating and weekend fun watching the pee-wee, high school, college and professional games. You

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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