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Category: Promotion Planning and Trends

Content Moderation: A Requirement for Social Posts and Contests

  Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake news” stories and inappropriate content. There is a torrent of video and written content being produced and distributed through the various social platforms, and content moderators work around the clock, deciding what needs to be taken down and what can remain. But what about content moderation for your brand’s social

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March 1, 2019

5 Ways to Improve How You Run a Giveaway on Social Channels

  Do you want to know how to run a giveaway on social channels, but are looking for how to do it legally and using best practices? Here are 5 things to consider when you run a giveaway. 1. Include rules. While a good many “giveaways” on social do not seem to have a legal set of rules, that doesn’t mean you don’t need them! Official rules are what protect

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February 27, 2019

10 Ways to Promote Your Sweepstakes or Giveaway

  Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to find the best way to reach your current and future customers. When you use any of these methods, please remember to use the correct disclaimer language and include a way to access the full rules, either in print or online. 1. Posting to your social channels FREE Posting about your sweepstakes on your company or

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February 14, 2019

Sweepstakes Email Opt-in Best Practices

  The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on the sweepstakes registration page is imperative to the success of the promotion. If you fail to use best practices when setting up your opt-in, then your ability to email users for the purposes you had in mind may be at risk. Here are 3 things to keep in mind when

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February 6, 2019

20 Things Small Business Customers Want Out of a Rewards or Loyalty Program

  If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask for to get them to come back for more: A welcome kit – customized to your business The option to get updates via text, email — or push notifications on an app if you have an app Rewards bucks/points to spend on items in your store Exclusive discounts Exclusive offers

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February 4, 2019

A Day in the Life of a Promotional Marketer (or in this case, “Promotional Barketer”)

We frequently get asked what exactly a promotional marketer does every day. Well, here is Zoey, our Director of Content Barketing, to show us what her typical day looks like as a Promotional Barketer. 8:55 AM: I know the day may get a little chaotic so I get in a bit early to power up my laptop and start the day with a little coffee in my favorite mug. 9:05 AM:

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December 20, 2018

3 New Year’s Resolutions for a Better Promotional Marketing Plan

  As the year winds down, it’s that time again when people start thinking about setting resolutions to make the coming year better than the last one. And while it’s usually personal resolutions that make the headlines, like joining a gym or eating less takeout, it’s also a good time to make some resolutions for your business. This year, why not think about incorporating some simple actions to take your

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December 19, 2018

What is a Sweepstakes?

What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries into a sweepstakes must either be free for all, or if you want to encourage purchase for entry, then an alternate, free method of entry (AMOE) must also be available. Luck determines a sweepstakes winner rather than any skill or payment. For a sweepstakes you typically collect only the information you need from an

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July 6, 2018

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to increase sales and build their branding efforts, but if you have never done a promotion before don’t try to do it alone. You will need an experienced, knowledgeable promotion marketing agency to partner with you to make sure you run a legal, compliant, successful promotion. But what should you look for

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June 28, 2018

Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea

Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part of your next brand promotion. A sweepstakes entrant may ask…Why do I need to respond to all of these extra questions just to enter a sweepstakes? Are they really required? Don’t they just need my name or email to process my entry? A sweepstakes sponsor may ask…Is it a good

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May 4, 2018
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  • Articles
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  • International
  • Loyalty
  • Marden-Kane
  • Marketing Innovations
  • Mobile
  • Multicultural
  • Prizes
  • Promotion Planning and Trends
  • Security
  • Social Media
  • Sweepstakes
  • Taxes
  • Technology
  • TikTok
  • Twitter / X
  • Uncategorized
  • YouTube
  • Archives

Content Moderation: A Requirement for Social Posts and Contests

  Content moderation has made the headlines lately as social channels like Facebook and Twitter tried to deal with “fake

Read More

5 Ways to Improve How You Run a Giveaway on Social Channels

  Do you want to know how to run a giveaway on social channels, but are looking for how to

Read More

10 Ways to Promote Your Sweepstakes or Giveaway

  Here are 10 ways to promote your sweepstakes, giveaway or contest. It’s up to you, and your budget, to

Read More

Sweepstakes Email Opt-in Best Practices

  The primary purpose of many sweepstakes is to build a brand’s mailing list; having a valid email opt-in on

Read More

20 Things Small Business Customers Want Out of a Rewards or Loyalty Program

  If you are creating a loyalty program for your best customers, here are 20 things that customers frequently ask

Read More

A Day in the Life of a Promotional Marketer (or in this case, “Promotional Barketer”)

We frequently get asked what exactly a promotional marketer does every day. Well, here is Zoey, our Director of Content

Read More

3 New Year’s Resolutions for a Better Promotional Marketing Plan

  As the year winds down, it’s that time again when people start thinking about setting resolutions to make the

Read More

What is a Sweepstakes?

What is a sweepstakes? A sweepstakes is a chance promotion, where a winner is randomly selected from all eligible entries. Entries

Read More

10 Questions to Ask Before Partnering with a Promotion Agency

  A contest, sweepstakes, instant win game or other promotion concept may be a great way for your client to

Read More

Why Asking Questions as Part of a Qualified Entry Sweepstakes is a Good Idea

Fae Savignano, our own EVP, explains what a qualified entry sweepstakes is, and why they could be a great part

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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