Tag: Sweepstakes

Use Unique Codes for Your Next Instant Win or Sweepstakes

Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine

February 28, 2020

FTC Updated Guidance for Social Contests

Last week the FTC updated their guidelines for endorsement. This included a small, but very important, piece on social media contests. You can read the full updated “What People are Asking” question and answers here: https://www.ftc.gov/tips-advice/business-center/guidance/ftcs-endorsement-guides-what-people-are-asking The part most relevant to contests and sweepstakes is the Social Media Contests part: ********************************* SOCIAL MEDIA CONTESTS My company runs contests and sweepstakes in social media. To enter, participants have to send a Tweet or

June 1, 2015

Sweepstakes Promotion Trends in 2013

2013 revealed some interesting trends in how sweepstakes are used and how they are implemented. Who ran sweepstakes promotions? The easy answer is everyone. From mass market products such as soft drinks and fast food to niche products such as commercial cleaning supplies marketers of all varieties have embraced this tactic because of several core benefits. Relative ease to implement and quick to market are of course important but

December 10, 2013

5 Creative Snapchat Promotion Ideas

Quick. Look at this message before it disappears. It’s a coupon for a free…. Psych. Too late. Your Snapchat message already disappeared. The idea behind Snapchat is that you can privately message someone and set the message to delete after 1-10 seconds. And while many marketers may think that this platform does not lend itself to promotions because of things like disappearing coupons, with a little creative strategy you CAN

November 21, 2013

How a Fortune 500 Company Runs a Sweepstakes

Ask a Fortune 500 CMO what the most important thing about running a Sweepstakes is, and chances are very good that the top thing on their list is not doing it the “fast and easy” way. Being part of a high profile company means worrying about security, privacy, consistency of brand, legal compliance and a list of other items that are enough to keep most CMOs awake at night.

November 14, 2013

Your Winners List Can Be a Marketing Tool

And the winner is… surprise – your brand! There is an important difference between simply preparing a winners list which is a basic legal requirement, and posting winners. So when addressing the issue of winners lists, use the opportunity to accomplish a few important things. Compliance — First there is the administrative requirement. By law, a winners list must be made available to the public (either online or by mail).

October 1, 2013

Using Bloggers for Sweepstakes and Contests with Your Brand

With an estimated 200 million plus blogs out there, there is probably a good fit for your brand to run a sweepstakes or contest with a blogger. So how do you find that good fit and avoid this? Controversy for Chrysler over online contest Or this? Samsung Leaves Indian Bloggers Stranded in Berlin, Issues Apology With both of these promotions, the brand intent was sound, but the execution was lacking.

August 19, 2013

3 Things To Consider Before Running An Instagram Promotion

Everyone is on Instagram! Let’s run an Instragram contest! It will be super easy – just ask people to post a photo and we can decide on a favorite and …… Whoa!!!! It’s not that easy. Yes, Instagram is very popular right now and it’s easy for consumers to post content and to set up a promotion. But keep in mind that any sweepstakes or contest you run is still

August 1, 2013

140 Characters are Nice but a Vine is worth 1,000 Words

The phenomenon of user generated video began in 2005 with the introduction of YouTube. YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall. Vine can be downloaded

April 9, 2013

Sweepstakes Rules are not Something You Should Try and Fake

To say that lawyers like official rules is pretty obvious. I wouldn’t say that promotion sponsors necessarily like official rules but they like what they can do, namely put a protective sheath between themselves and possible legal challenges in a given promotion. On one side you have lawyers and regulators; on the other side you have consumers. Both can bring legal misery if the rules aren’t prepared correctly. Don’t try

February 20, 2013