Category: Archives

Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.

Update: See our updated guidelines for the Tokyo Summer Olympics. The next Winter Olympic Games will be in PyeongChang, South Korea, from Friday, February 9, 2018 to Sunday, February 25, 2018. This may seem like a great reason to run a promotion, but you might want to think again. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC) have already lined up sponsors of the games.

November 27, 2017

Get Social with a Back to School Sweepstakes for Students

Social is the perfect platform for a back to school sweepstakes as it’s the easiest way to engage high school and college aged students. You don’t need a huge budget to run a social campaign, and as long as you run the promotion on a platform familiar to your target age group, and offer something they want they will find you! It’s a win-win for your brand and for

July 19, 2017

Running a Swiss Contest: Swiss-US Privacy Shield Required

Marden-Kane, Inc. became listed with the Swiss-U.S. Privacy Shield Framework on April 18, 2017, becoming the first promotional marketing company to meet Swiss-U.S. Privacy Shield requirements after applications were opened on April 12, 2017. The Swiss-U.S. Privacy Shield Framework was designed by the U.S. Department of Commerce and the Swiss Administration to provide companies a way to comply with data protection requirements when transferring personal data from Switzerland to the United

April 27, 2017

Marden-Kane Employee Spotlight on Mary Ellen Prevete

This month we feature Account Director Mary Ellen Prevete who joined Marden-Kane this month. She was most recently a Senior Account Manager at DL Blair. Her impressive credentials include developing, implementing and executing marketing and consumer promotional concepts across multiple platforms for major clients such as Philip Morris, Procter & Gamble, Discover and HBO. We are extremely happy that she has joined the MK team! Explain Your Role at MK: My

February 24, 2017

Pinterest Guidelines for a Successful Promotion

Pinterest guidelines for contests and sweepstakes were recently updated to allow brands more flexibility in running promotions. Gone are the mandates around forbidding using likes and follows for entries or votes. Instead, the guidelines now ask that brands simply discourage spam by both limiting entries and not requiring people to pin the same thing over and over. These new guidelines can be found within the Acceptable Use Policy on the Pinterest

February 21, 2017

Best Sweepstakes Ever

This month, Marden-Kane employees share their stories of the best sweepstakes they ever worked on. Here’s a quote I haven’t heard nor used in a long time, “Good, better, best, never let it rest, until your good is better, and your better is best.” Needless to say, as a Mom I cannot pick a favorite child nor in this case a favorite promotion as they were all the Best in Show! However as a

February 9, 2017

Marden-Kane Employee Spotlight on Jennifer Delorme

This month we spotlight one of Marden-Kane’s former junior employees, Jennifer Delorme. Explain Your Role at MK: I have been with Marden Kane for 2 years. I started as promotion coordinator and I am currently an assistant account executive. My responsibilities include assisting and supporting management on various accounts. I do get the fun job of notifying the potential winners and fulfilling all the amazing prizes! Favorite Memory at MK:

November 29, 2016

Promotional Marketing Predictions for 2017

Every year at this time we discuss what the next big thing will be. Sometimes we can see it coming, and sometimes we don’t. So how did we do for this past year’s marketing predictions? Here they are so you can see! 2016 Prediction #1: Native ads will be booming – and promotions are part of that mix. Results: Native ads did turn out to be big news this year,

November 22, 2016

Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.

Running a Swiss Contest: Swiss-US Privacy Shield Required

Marden-Kane Employee Spotlight on Mary Ellen Prevete

Pinterest Guidelines for a Successful Promotion

Best Sweepstakes Ever

Top 10 Promotional Marketing Posts of 2016

Marden-Kane Employee Spotlight on Jennifer Delorme

Promotional Marketing Predictions for 2017

Planning a PyeongChang 2018 Olympics Promotion? Check The Guidelines First.

Running a Swiss Contest: Swiss-US Privacy Shield Required

Marden-Kane Employee Spotlight on Mary Ellen Prevete

Pinterest Guidelines for a Successful Promotion

Best Sweepstakes Ever

Top 10 Promotional Marketing Posts of 2016

Marden-Kane Employee Spotlight on Jennifer Delorme

Promotional Marketing Predictions for 2017