Category: Case Studies

Use Unique Codes for Your Next Instant Win or Sweepstakes

Use unique codes can enhance your next sweepstakes, giveaway, or instant win game. With unique codes incorporated into your promotion you can: Provide tracking of entrants back to a region or store. Give your sales team a specific range of codes that can be tracked back to their sales, which can give you the opportunity to reward the highest producers. Pinpoint game participation to a specific geographic area. Determine

February 28, 2020

Case Study: Western Union American Dream Sweepstakes

Western Union American Dream Sweepstakes The Challenge Western Union wanted to create a promotion that not only met their business goals but the goals of their hard working customers and consumers. Their goals were to: Engage consumers with the WU brand by letting them know that WU stands by them, and is there to help them achieve their American dream. Increase awareness of the brand’s digital products, including westernunion.com and

August 5, 2016

Case Study: Barclaycard Holiday Wish List Sweepstakes

Barclaycard Holiday Wish List Sweepstakes The Challenge Barclaycard is one of the world’s largest and most respected financial services companies. Their goal was to increase Facebook fan acquisitions and to engage with entrants on a deeper level during a crowded holiday time period. The Solution To achieve Barclaycard’s goals Marden-Kane designed and launched the Barclaycard Holiday Wish List Sweepstakes. The Sweepstakes offered those who entered a chance to win one

March 27, 2015

Case Study: Barclaycard NFL Extra Points #Fandomnation Contest

Barclaycard NFL Extra Points #Fandomnation Contest The Challenge Barclaycard wanted to entice people to visit and “Like” the Barclaycard NFL Extra Points Facebook page in an effort to increase their social media presence. Barclaycard also wanted customers and potential customers to create viral content that they could collect and display. The Solution MK worked with Barclaycard to create a fun and engaging contest that will motivate people to take part

March 27, 2015

Case Study: Microsoft YouthSpark Challenge for Change Contest

Microsoft YouthSpark Challenge for Change Contest The Challenge Microsoft Citizenship partnered with Windows and Office to lead an online contest campaign for international students ages 18-25 to consider how they could use Microsoft technology and citizenship resources to create positive social change in their communities. The Solution The contest was designed as an essay/photo contest, with the call to action being to describe what cause the entrant was passionate about,

March 27, 2015

Case Study: Western Union Nigerian Independence Day Contest

Western Union Nigerian Independence Day Contest The Challenge Western Union is extremely active in various immigrant communities in the United States and plays a large role in helping these communities transfer money to family in their country of origin. The Nigerian community in the US is one of these communities. Western Union wanted to sponsor a national contest to celebrate traditional Nigerian outfits and came to Marden-Kane to plan and

August 20, 2013

Case Study: Kia Customer 360 Facebook Contest and Twitter Sweepstakes

Kia Customer 360 Facebook Contest and Twitter Sweepstakes The Challenge Kia came to Marden-Kane wanting to reward their dealerships and customers. They wanted customers to use social media to talk about why they loved Kia and their dealership and for this information to go viral. They needed a great incentive and a way to get the most interest they could on in the top social media platforms, Twitter and Facebook.

August 19, 2013

Case Study: Domino Sugar Sweet Memories Qualified Entry Sweepstakes

Domino Sugar Sweet Memories Qualified Entry Sweepstakes The Challenge Domino Sugar had run a traditional Sweepstakes for several years and wanted to run a different type of promotion. They wanted it to appeal to their loyal users and to gain brand loyalty among those that didn’t have a set brand. They also wanted to use a promotion to generate buzz in social media and compile a list of stories and

August 19, 2013

Case Study: CBS Cares Colonoscopy Sweepstakes

CBS Cares Colonoscopy Sweepstakes The Challenge CBS Cares wanted to promote awareness of early colon cancer detection by running a Sweepstakes to give away a free colonoscopy. Since the idea of an uncomfortable medical procedure is not appealing to the public, especially the target audience of the middle-aged consumer that is privacy conscious and not always eager to enter personal information online, as well as there being a long list

August 16, 2013

Case Study: Brooks Run Happy Pinterest Contest

Brooks Run Happy Pinterest Contest The Challenge Brooks Running wanted to launch its presence on Pinterest but knew there were challenges with the relatively new Pinterest platform. They also were aware that simply asking people to follow the brand on Pinterest without first engaging them and giving them a reason might not be the best way to go. They had a core following on Facebook and Twitter that they wanted

August 15, 2013