Category: Promotion Planning and Trends

March Madness: How to Run a Bracket Challenge

March means the return of flowers, longer hours of daylight, St Patrick’s Day – and March Madness. The annual bracket challenge basketball tournament is known to basketball fans and non-fans, on TVs in bars and in homes across the country, where people talk about their picks to win it all. A bracket challenge like the March Madness tournament can be a fantastic promotion vehicle for your business, and you can

March 11, 2021

5 Text Message Marketing Ideas

A fast, easy way to connect with your customers is to use text message marketing. Be sure to ask your customers for their mobile numbers along with permission to send text, or SMS, messages to their phones, and then implement a program using a text messaging service to communicate with your customers on a regular basis. Here are 5 text message marketing ideas and ways to build an SMS customer

March 10, 2021

Put That Sweepstakes Data to Work

The primary reason our clients say they want to run a sweepstakes is to be able to put that sweepstakes data to work to find new potential clients and increase sales. A sweepstakes is a terrific way to achieve those goals! However, if you do not make sure you follow data privacy laws and consumer protection guidance, then that data you collect as part of a sweepstakes campaign can not

February 12, 2021

Make a Pick from the Promotional Marketing Campaign Litter

Not sure which type of promotional marketing campaign is for you? Make a pick from the promotional marketing litter of dogs! Find a dog personality that fits your company culture, and we can match you up to the right promotion below! 1. Shy dogs should try an essay contest. Sometimes you need to get to know who your customers are, and it takes a few words to get the message

February 5, 2021

Fun Halloween Giveaway Ideas for Your Business

Trick or treaters are almost at the door! Now is the chance to scare up some new customers with a fun Halloween giveaway. “Scare Up” Some New Leads with an Online Halloween Giveaway or Sweepstakes Ask people for their emails (with an opt-in to your mailing list built into the submission form), and then conduct a random drawing from the entries to give away a great prize. Now that they

October 14, 2020

Cooking Contest Best Practices

A cooking contest is a great way to engage your customers and help people think of creative ways to use your brand’s products, be it the food or kitchen products. Keep It Simple As with any contest, the key to a successful cooking contest is to keep the ask simple and the messaging clear. An open-ended call for entries could create issues if you end up having to judge a

September 23, 2020

Promoting “Singles Day” in the U.S.A.

Singles Day originated in China during the 1990’s and is still celebrated on November 11th (11/11) each year. As you can see, the date corresponds with four “ones”, representing four singles. Similar to China’s Singles Day on 11/11, the UK celebrates that day on 3/11 and the U.S.A. on 9/22…this of course is above and beyond our Singles Awareness Day on 2/15, that follows our national Valentine’s Day. According to

September 21, 2020

7 Types of Incentives to Use For Your Next Promotion

What motivates customers to interact with your brand? Incentives do! Here are seven types of incentives you can use for your next promotion. 1. Prizes: It should come as no surprise that the #1 type of incentive is a contest or sweepstakes prize. People love to win high value prizes, especially cash, trips, and one of a kind experiences that can be won in a game of chance or a

August 12, 2020

10 Amazing Prizes Under $600 Your Customers Will Want to Win

In the United States, winners are required to pay taxes on prizes they win, but if prizes are valued at over $600 then the promotion sponsor is also required to collect W-9’s and issue 1099’s to each winner. That’s why many sponsors like to find prizes under $600 that are coveted by winners, but don’t require the additional headache of having to collect additional personally identifying information (PII) in order

July 6, 2020

Why Do People LOVE Cash Prizes

When asked what prize they want, most people entering sweepstakes and contests overwhelmingly say they want cash prizes. Why? Why not a trip, or a car, or jewelry? Here are the three big reasons: 1. With cash prizes, you can buy exactly what you want. With most prizes, the sponsor customizes the choices or options for a prize, such as selecting the make and model of the car offered as

May 28, 2020