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5 Social Valentine’s Day Sweepstakes Ideas
Love is in the air! Make it work for your brand with a Sweepstakes. Here are five ideas to get you started. All of them are social in nature, and there is still time to put any one of these into place before the big day. 1. “What the World Needs Now is Love, Tweet Love” Sweepstakes – Run a Twitter declaration of love Sweepstakes. Just
Promotions, Native Ads and the FTC
In December, the FTC ran a workshop on “native” advertising. The workshop was touted as a forum to discuss the rise of native ads, which can be loosely be defined as sponsored content that could be misconstrued as editorial content if not labeled as an advertisement. Think of it as the infomercial on late night cable TV that starts off looking like an exercise show, or the insert in your
How Instagram Direct Changes Promotions
One of the biggest challenges we have had with Instagram promotions has been contacting winners. Instagram had no way to privately contact potential winners to notify them that they won – which led to potential to fraud when we were forced to post a public comment to notify winners. Marden-Kane came up with a workaround to this problem, which involved asking people to verify their account when they contacted us.
Top 10 Marden-Kane Blog Posts of 2013
Here are the most visited, shared and read content from the 2013 Marden-Kane Blog in order of popularity. 1. Changes to Florida Sweepstakes Registration and Bonding Requirements One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of
Top 10 Promotion Trends of 2013
Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. Instagram and Pinterest – This was the year of the brand on Instagram and Pinterest. As
Sweepstakes Promotion Trends in 2013
2013 revealed some interesting trends in how sweepstakes are used and how they are implemented. Who ran sweepstakes promotions? The easy answer is everyone. From mass market products such as soft drinks and fast food to niche products such as commercial cleaning supplies marketers of all varieties have embraced this tactic because of several core benefits. Relative ease to implement and quick to market are of course important but