Category: Archives

The Most Visited Promotional Marketing Posts You Should Consult in 2020

These were the most visited promotional marketing posts by Marden-Kane from 2019. There were quite a few trending topics — like TikTok Contests, tying the Tokyo Olympics into your promotion, content moderation basics, and more! You might want to revisit them for your 2020 promotional marketing planning! 1. How to Run a Legal TikTok Contest or Sweepstakes TikTok does not currently have any posted contest guidelines, but that doesn’t mean

December 5, 2019

Name Your Halloween Promotion! Use Our Super Scary Formula….

Use our creepy formula as inspiration for your next Halloween promotion for your brand. Your scary combination of words could be the next spine tingling brand success story! Use the first letter of your first name as your promotion descriptor: A = The Scary B = The Spooky C = The Creepy D = The Terrifying E = The Eerie F = The Spine Tingling G = The Bone Chilling

October 4, 2019

Meet Our New Account Coordinators!

Marden-Kane welcomed two new account coordinators this past month: Daniel Moss and Liz Spencer. They recently completed Marden-Kane training and are hard at work on servicing your promotions. We spoke to them recently to learn more about them…. Meet Daniel What did you do before coming to Marden-Kane? Before Marden-Kane I was a sales associate at Lowe’s for the appliances department. I did this for 3 years while in college

September 11, 2019

How to Run a Legal TikTok Contest or Sweepstakes

TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social platform: Use a unique hashtag to track entries. The best way to track entries for

August 2, 2019

What You Need to Know About Using the Tokyo Olympics in Your Advertising and Promotion

The next Summer Olympic Games in Tokyo, Japan is now rescheduled for 2021. While the date may have changed, the rules for advertising and promotion using the Tokyo Olympics brand has not. Brands often want to capitalize on the Olympics by offering a promotion or campaign that ties into the Olympics theme, but should not do it. The U.S. Olympic Committee (USOC), in tandem with the International Olympic Committee (IOC)

July 26, 2019

Facebook Custom Application Changes for Brands

Recently, Facebook made an API change to brand pages that prevents a new custom application (also called a custom tab) from being added to a brand page if that brand page has less than 2,000 followers. This means that if you are starting a new Facebook page for your brand or business, or if you a small brand, and you want to add a custom application (i.e. a sweepstakes form

May 22, 2019

Marijuana Marketing Making Us Dizzy and Confused

This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital. In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana (with a doctor’s recommendation) is legal in 33 states: Alaska, Arizona, Arkansas, California, Colorado, Connecticut, Delaware,

April 10, 2019

The Horror Of It All

By Fae Savignano, EVP, Marden-Kane Digital Promotions – October 17, 2018 Every now and then everyone can appreciate a good horror story; but when it comes to promotions…there is no such thing as a Good Horror Story and Never Ever is when marketers want them to occur. “They know what you did last summer!” Promotions are heavily regulated by Government Agencies (FTC, FCC, FDA, and State’s AGs); Self-Regulatory Bodies (NAD,

October 29, 2018

Trick or Treat with These Halloween Contest Ideas

Fall is almost here and we have heard rumblings about Halloween decorations and pumpkin spice already being in stores! Don’t get left behind; it’s time to start your Halloween contest planning. Here are a few Halloween contest and prize ideas to help celebrate the new season: Pumpkin Carving Contest: Fall is the time to head to the farm for pumpkin picking, hay rides and fresh apple cider donuts – yum! You can challenge

August 27, 2018