Author: mardenkane

What is Promotional Marketing?

Promotion marketing is any message that includes an incentive to persuade the target audience to take immediate action, thereby driving some form of brand interaction that leads to a current or future purchase. Promotion is different from advertising and other forms of marketing in that the goal is to drive immediate behavioral change. Promotional marketing is an often-misused tool when placed into inexperienced hands. You must ensure that any promotional

May 4, 2025

What Makes a Good Promotional Campaign?

The art of marketing relies heavily on the various ways in which products, services, and even people are advertised and presented to the general public.

May 1, 2025

From the MK Promotion Archives: Marden-Kane Advertisements Through The Years

So many marketing models have been developed and advertising messages delivered over these 63+ years. Even though our address has changed a few times and new faces have joined our MK family, our advertisement messaging has been consistent. Our core brand messaging has stood the test of time and we believe that it is still relevant today. Marden-Kane’s experienced staff strengthens relationships over time by offering our clients strategy and

June 24, 2020

Stream promotional content with Meerkat

Those of you who have used Meerkat know about its ability to create an engaging mobile experience. It is pure fun for the casual consumer and social media enthusiast. It is pure gold for the digital marketer. If you’re not familiar yet, Meerkat is a live streaming mobile app that links to your Twitter account. When you use Meerkat the app tweets a message that there is live video

April 15, 2015

Brand Flip Flops on Thanking the Academy

Did you know that according to the Academy of Motion Picture Arts and Sciences, an early executive director gave the famous statue the name “Oscar” because it resembled a family member? We’re only days away now from finding out what impact Oscar will have on official sponsors and maybe even the unofficial ones. But first, here is a quick flashback to 2014. Do you recall watching on live television the

February 18, 2015

I just saw Grandma…on Twitter? (INFOGRAPHIC)

A research study by Nielsen Marketing* considers the 76 Million Baby Boomers to be “the most valuable generation.” From a dollars and cents perspective Boomers today account for $230 billion in sales of consumer package goods alone. In the next 20 years it’s projected they will control 70% of the nation’s disposable income and stand to inherit $15 trillion. A Nielsen executive commented that “Boomers are going to force the

June 23, 2014

Through the Eyes of a Winner

In 2013 Google conducted a limited, new product introduction by inviting the public to Tweet how they would use Google Glass – the wearable eyeglass computer. The top 8,000 submissions, to become known as Google Glass “Explorers”, were given the opportunity to be the first consumers to purchase Glass. One of the talented “Explorers” is Hilary Topper, the President & CEO of HJMT Public Relations. I recently had the

February 18, 2014

Wearable Technology Provides Promotion Marketers an Edge

In 2013 Google Glass became the tip of the spear in demonstrating that wearable technology is a viable channel to deliver promotional messaging. A survey conducted in the UK by YouGov, the international Internet based market research firm, revealed a few compelling facts. 28% of consumers would welcome, welcome not merely tolerate, promotional messaging with a nearly equal amount saying that they would opt-in to be informed of additional offers

February 10, 2014

Sweepstakes Promotion Trends in 2013

2013 revealed some interesting trends in how sweepstakes are used and how they are implemented. Who ran sweepstakes promotions? The easy answer is everyone. From mass market products such as soft drinks and fast food to niche products such as commercial cleaning supplies marketers of all varieties have embraced this tactic because of several core benefits. Relative ease to implement and quick to market are of course important but

December 10, 2013

You might be Very Surprised by These YouTube Contest Restrictions

Update: As of August 2015 the policies were updated again. Please see our most recent article on YouTube Contest Guidelines. YouTube publishes a comprehensive list of Contest Policies and Guidelines. While other platforms lack clarity about how they can be used, YouTube contest restrictions do a great job communicating what you can and cannot do. It is a good place to start when planning your next contest promotion. One

November 8, 2013