Crowdsourcing and User-Generated Content

Marden-Kane helps business owners and marketers develop strategies for marketing though the use of such promotional marketing tools as sweepstakes, contests and instant-win games. Our company has vast experience in launching campaigns with impressive returns. We use concepts such as crowdsourcing and user-generated content to solicit feedback from customers and help business owners improve their products or services.

Some of our most reputable clients have used these concepts to achieve remarkable success. Starbucks, Google, YouTube, Visa, Bank of America, Sony and eBay have each relied on these concepts to improve their products and offer customers exactly what they want. These campaigns have uniformly engendered demonstrable, measurable success.

Our Suite of Products and Services

We provide a full suite of products and services. We recognize the immediacy of client requests for marketing promotions and respond accordingly: our tactics can be implemented quickly, meeting a variety of business objectives. In everything we do, we strive not only to deliver exceptional solutions in the most efficient manner, but to do so while correspondingly delivering an unparalleled level of customer service.

We utilize the full range of tools in our arsenal to promote your company, including the incorporation of social media tools in your promotional campaign. Social media is an excellent forum for the solicitation of feedback from polls, sweepstakes and contests. Twitter and Facebook serve as the two most common social media platforms used to introduce targeted sweepstakes, promotions, contests or instant-win games. Our goal is to increase product awareness and purchase frequency while building customer loyalty and improving your company’s brand image throughout the entire process.

During the contest and sweepstakes, we are constantly collecting data and reporting on results. We know that the goal of the sweepstakes is to improve brand image and sales, and we operate efficiently toward helping you to achieve this goal.

We keep the entry process simple by clearly explaining the official rules and making it easy to participate. . Prizes are also fulfilled promptly to underscore our commitment to delivering a great user experience. We know how important timely and accurate delivery of our services is to helping you improve brand image and loyalty.

Many companies already have social media fans and followers. Using fans (or “leads”, as we prefer to call them) is one of the best ways to entice people who already have demonstrated interest to buy. We can develop sweepstakes or campaigns in such a way to generate significant participation and increased purchase frequency.

Let Marden-Kane Show Your Company How Crowdsourcing and User-Generated Content Can Help

We have a high success rate, and multiple testimonials from well-known clients to give you confidence we deliver as promised. We’d appreciate the opportunity to introduce crowdsourcing and the use of user-generated content into your campaign to support and enhance your marketing strategy. Contact us today for a free consultation.