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Category: Promotion Trends

Run a Legal Pay to Play Sweepstakes

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| Administration & Compliance, Articles, Promotion Trends, Sweepstakes

The newest promotion trend is to run a pay to play sweepstakes where you can earn entries with purchase. For many e-commerce providers, a sweepstakes with the chance at winning a high value prize can be used to boost sales or donations. Every dollar spent can earn an entry into the sweepstakes, and bonus entries […]

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March Madness: How to Run a Bracket Challenge

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| Articles, Contests, Promotion Trends, Sweepstakes

March means the return of flowers, longer hours of daylight, St Patrick’s Day – and March Madness. The annual bracket challenge basketball tournament is known to basketball fans and non-fans, on TVs in bars and in homes across the country, where people talk about their picks to win it all. A bracket challenge like the […]

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Top 10 Promotional Marketing Articles of 2020

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| Articles, Promotion Planning, Promotion Trends

Announcing our top 10 promotional marketing posts from 2020. It has been a wild year, but businesses are finding new ways to market and promote themselves using games and incentives. These are the 10 things that resonated most in 2020 with the businesses we serve that will help carry their marketing into 2021 and beyond! 1. […]

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Ideas to Build Brand Equity in Times of Crisis

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| Articles, Promotion Trends, Social Media

Before we dig into the nuts and bolts, let’s define what it means to build brand equity. By definition brand equity is the commercial value that derives from consumer perception of the brand name of a particular product or service, rather than from the product or service itself. Companies use advertising and other methods to […]

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11 Small Business Social Promotion Ideas for the Shutdown

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| Articles, Contests, Facebook, Instagram, Promotion Planning, Promotion Planning and Trends, Promotion Trends, Social Media, Sweepstakes, TikTok, Twitter, YouTube

  Small businesses, especially those considered non-essential right now, have to come up with creative ideas to retain loyal customers and ensure that they will have a business to reopen. For most small business this is definitely not “business as usual,” but rather, “business unusual” that keeps you in the black. For each of these […]

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8 Creative Employee Incentive Ideas to Inspire Your Work From Home Staff

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| Articles, Consultation, Promotion Trends

COVID-19 has turned many companies upside down in how they approach their work and the engagement of their employees. Here are 8 employee incentive ideas to inspire your work from home staff to work harder than ever, even when the new normal is not so normal.   1. Encourage Self Care How are you encouraging […]

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How to Run a Legal Scavenger Hunt

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| Articles, Contests, Promotion Planning, Promotion Trends, Social Media, Sweepstakes

  Ever thought about running a treasure hunt or scavenger hunt as part of your brand’s marketing efforts? A legal scavenger hunt is the way to engage your loyal customers and offer a fun, immersive experience. Depending on the level of skill involved in your scavenger hunt, the promotion may be deemed a contest (skill-based) […]

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How to Run a Legal TikTok Contest or Sweepstakes

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| Articles, Consultation, Contests, Promotion Trends, Social Media, Sweepstakes, TikTok

  TikTok recently posted advertising guidelines for the US and EU, which don’t give a lot of guidance about contest guidelines, but that doesn’t mean that there are no rules to follow. To keep your TikTok Contest or Sweepstakes legal you should adhere to these seven basic recommendations for running a promotion on a social […]

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Marijuana Marketing Making Us Dizzy and Confused

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| Administration & Compliance, Articles, Consultation, Contests, Marketing Innovations, Promotion Trends, Sweepstakes

This post on marijuana marketing was contributed By Fae Savignano, EVP, Marden-Kane Digital.   In the United States the use and possession of marijuana/cannabis is illegal under federal law for any purpose. However, the legalization of marijuana by U.S. jurisdiction (State law) is on a roll! As of this date, the medical use of marijuana […]

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Teen Trends for Back to School Promotion Planning 2018

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| Articles, Consultation, Contests, Promotion Planning, Promotion Trends, Snapchat, Social Media, Sweepstakes, YouTube

  Can you hear it? It’s the school bell ringing. Time for your back to school promotion planning! So what trends should you know about as you plan for this back to school season? Here is where it’s at for kids, tweens and teens this year: Snapchat. Snapchat is still a top social app of choice for today’s teens, […]

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