Working with Third Party Brands for a Contest

Posted by Jennifer Hibbs on September 8, 2016 in Articles, compliance, Contests, Facebook, Instagram, Prizes, Promotion Planning, Snapchat, Sweepstakes, tumblr, Twitter | 2 Comments

2 Responses to Working with Third Party Brands for a Contest

  1. Hey Jennifer!
    I appreciate your article from a few years back and I was wondering if you would be able to answer a few questions for my company’s upcoming photo contest.
    The photo contest will include a classic board game in a landscape setting, but we will not include a requirement as to any specific board game name or brand. It is up to the participant to decide what game to include. The game would simply be a tool to enter into the contest for a minimal prize/ Do you foresee any problems with this? I’m concerned board game companies would not approve.
    Would be honored to hear your thoughts! Thanks for your time!

    • Jennifer Hibbs says:

      It’s definitely something you should consult an attorney about before you run your promotion. There is certainly a level of risk there, but there are always ways to minimize the risk, like not having a public posting of entries or winners. Your lawyer may even tell you that in your situation the risk is worth taking. Every situation is different though! We have seen bloggers and small companies take risks that mid-size or larger companies would never take. You can contact us, or consult a promotion attorney. Good luck!

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