Hunt’s Great Recipe Hunt

The Challenge

In 1989 Beatrice/Hunt-Wesson, Inc. wanted to encourage the use of Hunt’s products in new recipes.

Finalist dishes in the New York Finals.

The Solution

Marden-Kane administered and supervised the “Great Recipe Hunt” recipe contest, coordinating all details for a final “cook-off” event held in four major U.S. Cities. MK scouted hotel locations, oversaw the ordering, procurement and set-up for each cook-off location. We rented generators, miles of electrical cords, stoves, cookware, utensils, aprons, banners and of course flowers and balloons!

St Louis Finals — taste testing is about to begin!

The Results

Consumers responded enthusiastically with thousands of new recipes using Hunt’s products.

MK Staff Paul Goldman, Fae Savignano, Jessie Auletti, and Len Bierman oversee the Hunt’s Great Recipe Hunt in 1989!

Los Angeles Finals about to begin!

Table settings were carefully planned for the Hunt’s Great Recipe Hunt Finals!

We can help you cook up the perfect recipe contest — we have over 60 years experience doing just that! Contact us and we can help you get started.

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