Updated YouTube Contest Guidelines: 5 Things to Know

Posted by Jennifer Hibbs on March 12, 2015 in Articles, Consultation, Contests, Legal, Promotion Planning, Social Media, YouTube | 8 Comments

8 Responses to Updated YouTube Contest Guidelines: 5 Things to Know

  1. Gary says:

    I don’t see a specific rule in the official contest guidelines the disallows running a contest on your own website. Am I missing something here?

    • Jennifer Hibbs says:

      Hi Gary,
      The reason you aren’t seeing it is because YouTube recently updated their guidelines again!
      They did away with the age 18+ requirement, the restriction on using likes or views for voting, and the restriction on using their API or embedded links on your own site. They also added a clear message that you can’t ask entrants to assign rights to you — so if you do run a contest you might want to keep that in mind if your goal is to collect video content from users to use on your own site. You might need to negotiate for those rights!
      These cleaner requirements are more in line with Facebook’s and Twitter’s promotional guidelines so it opens the door to using YouTube as a platform. Please keep in mind, though, that YouTube can change their policies at any time, with little warning, so if you run a YouTube promotion you should check back on the YouTube policy page often before and during your contest!
      Good Luck!

      • Ky says:

        Hi Jennifer, so you can be any age to win a contest on Youtube now? If there are NO official rules other than the spoken video of the rules, do you have the ability to change them after the contest has already started? Or are the spoken rules set in stone once the contests begins? Can there be recourse if you don’t follow through with the rules that were stated?

        • Jennifer Hibbs says:

          Ky — Official Rules should be written and posted on the contest site, should include the ages of eligibility, and should not change during the promotion. Not knowing enough about the circumstances, we can’t really comment on the exact contest you are referring to, but if you feel like the contest may have been run illegally you could always report the channel to YouTube.

  2. Jared says:

    So are you not allowed to monetize your video if you are doing a giveaway?

    • Jennifer Hibbs says:

      Hi Jared, We would need more info to help you with your question. Use our contact us form at the link in the upper left of the site and let us know more specifics.

  3. Shobha says:

    Can i conduct a contest with using prize money to increase my subscriber and viewers base.

    • Jennifer Hibbs says:

      Any contest you run would be subject to local and national laws in all countries where you run the contest. Your best bet is to contact an attorney or a firm like ours to discuss options.

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