Category: Digital Marketing

If You Build It, Will They Come?

So you launched a Sweepstakes or Contest yet no one is entering. While there could be multiple factors for this lack of consumer response, the first thing to check is your media plan. If you do not promote your own Sweepstakes or Contests, chances are no one else will. You must use media to drive awareness and traffic to your website or Facebook page. Here are some examples of

July 7, 2015

What Makes a Great Promotion?

Before you say the words “enter for a chance to win,” you should take a step back. Make that a few steps. Promotions, through either Sweepstakes or Contests, are great tools to use for marketing a new product or campaign, engaging your audience, or attracting new customers. The key is deciding on the right type of promotion to run and clearly defining the parameters of the promotion at the outset.

June 2, 2015

Call to Action Statements — Your Promotion’s Rallying Cry

You may have a great Sweepstakes or Contest idea, sleek looking creative, and an intuitive website, but if you don’t have consumers entering your promotion none of that matters. If you survey your favorite websites, you will see that all of the smart ones include a call-to-action. It is text or a click-able button that tells you what you should be doing on their site. Usually they include active

May 27, 2015

Knock Knock. Who’s There? Responsive Web Design!

Since responsive web design is all about affecting the appearance of a website, viewing a site that uses it well will help tremendously in understanding it. To see an example, launch Microsoft’s website in a new maximized window in any recent browser on a desktop or laptop computer. Now resize the window and slowly decrease its width, and watch how the site adjusts as the viewable area decreases. Images get

June 3, 2014

Use Content Moderation to Ensure Fair Play

There is a torrent of content being produced and distributed through the various social platforms. The overwhelming volume may have us believe it is impossible to keep watch over it all. That’s not true, at least for content created by marketers. The FTC has refreshed their Truth in .com Disclosures Report. It is a good idea to review their latest take on how to remain within their guidelines and

July 25, 2013

Changes to Florida Sweepstakes Registration and Bonding Requirements

One of the core administrative services necessary when a sweepstakes prize structure exceeds $5,000 is the registration and bonding of the promotion in Florida, New York and potentially Rhode Island depending on the nature of the concept structure. Much to the chagrin of marketers in for-profit companies, the recent revisions to Florida’s Game Promotion statute which became effective April 10th does not absolve marketers of this requirement. The revisions were created

April 22, 2013

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference. The biggest buzz being generated this year is the fact that they are currently undergoing a name change. They are now known as the Brand Activation Association. The rationale according to the PMA is that: “The explosion of new-age channels has altered clients marketing cultures. The BAA will take on the role

April 2, 2013

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

Every promotion needs advertising to get the message out. Google and Facebook provide opportunities to do so but operate on different principles. Google Adwords media placements appear in response to individual internet searches of specific keywords or phrases. Facebook ads appear based on targeting specific interests within the Facebook community. Both are useful methods of delivering targeted messages to end users. Google offers a more direct connection to your website.

February 27, 2013

How to Put Together a Promotional Campaign

The implementation of effective promotion tactics is vital to achieving any business’ online and offline sales goals. Regardless of whether you have just opened a new business, or whether you’ve added a new service or product, you will want to create a promotional campaign to spread the word to both current and potential customers. However, the art of promotions is by no means simple: there are many things you have

October 31, 2012