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Category: Digital Marketing

How to Use QR Codes in a Mobile Sweepstakes

Since QR codes are a hot trend in mobile marketing, they are well-suited for use in a mobile-based sweepstakes. Both marketers and customers appreciate the many advantages of these unique codes: according to surveys, 32% of smartphone users are scanning QR codes while an estimated 70% are interested in the idea of doing so.

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October 19, 2012

How to Create a Text Messaging Sweepstakes

When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to tap into how people already love to connect with others. The first step in this process is to pick the right keyword for your targeted audience: this is what people will use to text you their interest in participating. The keyword should be short and easy to recall. The keyword

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July 31, 2012

How do Mobile Sweepstakes and Contests Work?

  Mobile marketing has arrived for business owners all across the globe. Mobile promotions allow business owners to gain an edge over the competition. Mobile sweepstakes and contests are a great way to increase visibility for your brand. Here is some information that can show you how mobile sweepstakes work, and how your business can benefit. Why is Mobile Marketing So Important? For today’s business owners, mobile marketing is truly

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July 31, 2012

How Do Sweepstakes Generate Awareness For a Brand or Service?

Hosting a sweepstakes or contest is one of the easiest ways to generate awareness for your brand. Sweepstakes are inexpensive and can draw a lot of attention in a short period of time. By offering a prize that people want to win and making it easy to enter, you can capture the public’s attention and get them talking about your business with minimal investment on your part.

If you want a cheap, fast way to market your brand, a sweepstakes is the way to go. There’s no better way to make people want to interact with a business than giving them a chance to win something. Choose a prize that’s not only enticing but also relevant to your target audience. Make the entry requirements clear and concise, and be sure to emphasize that anyone can enter even without making a purchase. Too many entry requirements may turn people off and make them lose interest.

Read More »
June 20, 2012

Driving User Engagement: A Roadmap to Online Sweepstakes Success

Before you embark on your journey to a successful online promotion, take some time to map out the checkpoints that will help you along your way! A solid roadmap in the form of a scoping document is crucial to the overall success of your promotion and will ensure your arrival at your intended destination without lost time and money. • First, figure out where you’re going – what are your

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February 19, 2010
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How to Use QR Codes in a Mobile Sweepstakes

Since QR codes are a hot trend in mobile marketing, they are well-suited for use in a mobile-based sweepstakes. Both marketers and customers appreciate the many advantages of these unique codes: according to surveys, 32% of smartphone users are scanning QR codes while an estimated 70% are interested in the idea of doing so.

Read More

How to Create a Text Messaging Sweepstakes

When you use text messaging as an entry method for a sweepstakes, you are using a highly effective means to

Read More

How do Mobile Sweepstakes and Contests Work?

  Mobile marketing has arrived for business owners all across the globe. Mobile promotions allow business owners to gain an

Read More

How Do Sweepstakes Generate Awareness For a Brand or Service?

Hosting a sweepstakes or contest is one of the easiest ways to generate awareness for your brand. Sweepstakes are inexpensive and can draw a lot of attention in a short period of time. By offering a prize that people want to win and making it easy to enter, you can capture the public’s attention and get them talking about your business with minimal investment on your part.

If you want a cheap, fast way to market your brand, a sweepstakes is the way to go. There’s no better way to make people want to interact with a business than giving them a chance to win something. Choose a prize that’s not only enticing but also relevant to your target audience. Make the entry requirements clear and concise, and be sure to emphasize that anyone can enter even without making a purchase. Too many entry requirements may turn people off and make them lose interest.

Read More

Driving User Engagement: A Roadmap to Online Sweepstakes Success

Before you embark on your journey to a successful online promotion, take some time to map out the checkpoints that

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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