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Category: Digital Marketing

140 Characters are Nice but a Vine is worth 1,000 Words

  The phenomenon of user generated video began in 2005 with the introduction of YouTube.  YouTube will retain its rightful place as the platform that started it all but there are new alternatives each with its own kind of quirky reason for being. One such newcomer that has burst on the scene is Vine. Vine is a video sharing application that was bought by Twitter last fall.  Vine can be

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April 9, 2013

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference.  The biggest buzz being generated this year is the fact that they are currently undergoing a name change.  They are now known as the Brand Activation Association.   The rationale according to the PMA is that; “The explosion of new-age channels has altered clients marketing cultures.  The BAA will take on the role

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April 2, 2013

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

Every promotion needs advertising to get the message out.  Google and Facebook provide opportunities to do so but operate on different principles.  Google Adwords media placements appear in response to individual internet searches of specific keywords or phrases.  Facebook ads appear based on targeting specific interests within the Facebook community.  Both are useful methods of delivering targeted messages to end users. Google offers a more direct connection to your website. 

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February 27, 2013

How do Mobile Sweepstakes and Contests Work?

  Mobile marketing has arrived for business owners all across the globe. Mobile promotions allow business owners to gain an edge over the competition. Mobile sweepstakes and contests are a great way to increase visibility for your brand. Here is some information that can show you how mobile sweepstakes work, and how your business can benefit. Why is Mobile Marketing So Important? For today’s business owners, mobile marketing is truly

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July 31, 2012

Rethinking Your Homepage?

With over 250 million users, has the time come to migrate the corporate web site (and by extension, the brand and promotion microsites) to Facebook? At the moment, it makes perfect sense: Companies / brands can now get vanity Facebook URL’s Available publishing tools, many of which are free, limits spend and the need to utilize in-house technical or agency resources.   Conversations can be continuous     Acquired Fans

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July 27, 2009
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140 Characters are Nice but a Vine is worth 1,000 Words

  The phenomenon of user generated video began in 2005 with the introduction of YouTube.  YouTube will retain its rightful

Read More

The 7 Habits of a Successful Online Promotion Agency

Today in Chicago, the association formerly known as the Promotion Marketing Association will meet at its annual conference.  The biggest

Read More

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

Every promotion needs advertising to get the message out.  Google and Facebook provide opportunities to do so but operate on

Read More

How do Mobile Sweepstakes and Contests Work?

  Mobile marketing has arrived for business owners all across the globe. Mobile promotions allow business owners to gain an

Read More

Rethinking Your Homepage?

With over 250 million users, has the time come to migrate the corporate web site (and by extension, the brand

Read More
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Marden-Kane is one of the nation’s foremost promotional marketing service providers. For over 67 years, we’ve supported leading brands to create the best promotional experiences for their most valued customers.

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