And the winner is…
As I move on to my 4th alternate for a Grand Prize I wonder why someone enters a sweepstakes if they don’t want to win?
You want to believe that people take the time to enter sweepstakes because they want to win the Grand Prize (and learn more about your product). Then why is it so hard to get someone to accept a prize? Do they question the legitimacy of the promotion? Are they concerned about sharing PI (personal information)? Are they concerned about paying the taxes? Then why enter?
I can’t tell you why entrants do what they do but I can tell you social media demands posting winner information asap…just ask my current client as we get daily posts wondering why a winner has not been announced. Writing in for winners lists is a thing of the past…entrants expect winners names to be posted within 48-72 hours of the promotion close. So what to do? Obviously I haven’t come up with a solution, remember I’m on my 4th alternate…but when developing a promotion keep in mind, not everyone is an “ideal” winner, keep things simple and keep your fingers crossed that your winner is in it for the prize!
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