Using Promotions as a Reputation Management Tool
Agencies, companies, and high profile individuals alike find themselves in a world where their fame and their clients’ fame can easily crumble in a matter of a “tweet”. Controlling search engines’ Page 1 for your brand’s name is more important than ever. Although there are many strategies and agencies out there that claim to be capable of pushing negative results down search engine result pages, there is one path no one seems to be taking advantage of!
Contests, Sweepstakes… Promotions!
With our reputation as one of the foremost marketing service providers, Marden-Kane has over 57 years of experience in the promotions industry. Creating and implementing exceptional promotional strategies for our many clients has given us powerful insight into what works when it comes to formulating campaigns that captivate and engage the public.
Along with making sure that your promotional campaigns are on target, we make sure that you understand that every marketing tactic also functions as a powerful reputation management tool. Too often, companies do not fully grasp the power of using specific strategies to fortify perception of their brand, let alone the overall understanding of the company in general.
When your company is on display, it will always be open to both positive and negative commentary. Understanding the exigencies of how you are perceived in the public eye is something best left to professionals who can manage the effect of negative publicity should it surface. Although we are not a reputation management company per se, we do recognize that promoting a consistently positive public image through the intelligent construction of every campaign detail is the key to continual success.
At Marden-Kane we recognize the importance of creating synergistic campaigns that tackle all aspects of your image. Without paying mind to your public reputation, you neglect one of the most essential aspects that leads to either success or failure. Our job is to ensure that every facet of your promotion will put you in the best light so that consumers will not only identify with your brand, but clamor for everything it stands for.
Controlling how your brand is projected to the public is one of the most delicate and important elements for assuring its longevity. With the tremendous exposure on search engines and social media sites, every promotion you create has to be in sync so that you can effectively use it to maintain your reputation and standing. We can help you customize your campaign, tailoring it to help your brand outshine the competition.
It is essential a promotion be executed in a specific manner for it to work as a reputation management tool. These are the basic guidelines to follow:
- Make sure that your promotion is hosted on a separate domain other than your own.
- Promote your promotions by syndicating a Press Release via services like PRWeb or PRNewsWire.
- Provide links that take readers back to your promotion page.
- Share your promotional information on social media sites, influential bloggers, and others on the web who have a relationship with you/ your brand.
The more exposure and coverage there is of your campaign, the greater the chances of positive content overriding any negatives that might occur. This will have an overridingly powerful effect on how you are perceived in search engine results, which is tantamount to getting and keeping you front and center in the online public’s consciousness.
For more information on how to run a promotion , please contact us at: (516) 365-3999
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