Category: Facebook

St. Patrick’s Day Gold: Sweepstakes Ideas to Build Your Brand on Social Channels

Now is the time for your brand to make a name for itself on one of the popular social media channels! And what better way to do that than with a super simple sweepstakes geared to a popular holiday like St Patrick’s Day. Here are 5 easy ideas to bring you St. Patrick’s Day Gold: 1. Run a Get Lucky Sweepstakes and make a splash with your Facebook fans.

March 5, 2014

Top 10 Promotion Trends of 2013

Last year our clients all wanted a Facebook Sweepstakes app, the year before it was YouTube video contest. This year, our clients have a whole new slew of requests for what they want to do or have in their promotion. Here is the list of what clients asked for the most in 2013: 1. Instagram and Pinterest – This was the year of the brand on Instagram and Pinterest.

December 12, 2013

Your Sweepstakes Entry Form Template: How Much Data Do You Really Need?

We once had someone come to us after they ran a promotion to tell us that they were having a hard time contacting winners. It turns out they were so busy trying to protect the user by not collecting personal data on individual entrants that they had not collected a way to contact the winners! We understand the need for privacy controls, but in order to add someone to

October 21, 2013

10 Frequently Asked Questions About Facebook Timeline Promotions

Now that Facebook has changed the guidelines for promotions run on their platform, it is fairly simple to run a contest or sweepstakes without a third-party application. This means you can run a few basic sweepstakes or contests (for example, a “Caption This Photo!”Contest or a “Like This Post” Sweepstakes) on your business timeline page, and all you need are official rules and prizes to give away. But we

October 14, 2013

5 Fast Sweepstakes Ideas — That Are Easy and Inexpensive to Deploy

Need to come up with a way to increase traffic or sales during the holidays? But no time left in the year to deploy a big idea or to get approval on a high budget promotion? Here are a few quick promotion ideas you can deploy within a few days that are also easy on the budget. What makes these sweepstakes so easy is that they utilize established social

October 8, 2013

5 Social Media Sweepstakes Best Practices

A social media sweepstakes will reach more people than with traditional media. But please do your homework and follow these simple tips for social media sweepstakes success. 1. One social media platform at a time. We get a lot of emails from clients wanting to have a Sweepstakes run on multiple platforms. Many clients want a sweeps on “all the social media.” While this may seem like a good

September 10, 2013

Facebook Promotions Made Simpler with a Few Guidelines Change

So here is where I would usually rant about how, in typical Facebook fashion, Facebook announced a major change with no warning or regard for the promotions industry or Facebook developers. But this change is too good to really complain about from a client perspective. This time they have totally shifted the mindset for running promotions on Facebook and made it simpler and easier. And while this may mean

August 28, 2013

Facebook Hashtags: 6 Things to Be Aware of When Using Them for Your Brand

Over the last week the social media marketing buzz was about how Facebook incorporated hashtags into their search. The majority of news articles and blogs out there proclaim this a huge victory for brands in terms of being able to promote your products and services, and for searching and finding topics within Facebook. But hold on. Facebook hashtags are in place but they are still in the infancy stage. They

June 19, 2013