Category: Facebook

When to Add Apps for Facebook Contests to Your Page

Facebook allows up to 12 individual visible tabs. Each provides real estate for a custom contest application. Too few companies take full advantage of this space. We can hardly think of on occasion when this inventory should be allowed to spoil. The number one reason consumers will make repeat visits to your page is to see if there is value. And consumers see great value in online contests. A

June 11, 2013

Facebook Advertising Made Easy

Unlike traditional media, Facebook advertising reaches the exact audience you want. Facebook holds a plethora of information from where we live, who our friends are, what we Like and don’t Like, what we look like, how old we are, how old our kids are, what we like to do on vacation, what movies we watch, and so much more… → What to know before getting started Facebook advertising is classified

May 28, 2013

Introducing Zeus

Many of the current do-it-yourself online promotion applications on the market leave users with the responsibility of developing the legal terms or Official Rules themselves, which can quickly become a very daunting – and expensive – task. Many brands aren’t even aware of the significance of or legal requirement for Official Rules. Promotions run incorrectly could open the door to a host of negative unforeseen events (read fines, bad PR,

April 1, 2013

Facebook Changes. Again.

Facebook is up to its old tricks again, changing things up and causing developers worldwide to scramble to see if the changes have any effect on their applications. The old norm for web development was that companies would come up with an idea, develop specifications, build, test, deploy and done. But if you want to sync up to Facebook, there are some new rules. Facebook rules that can change on

March 7, 2013

Increase Exposure to Your Sweepstakes with Google Adwords and Facebook Advertising

Every promotion needs advertising to get the message out. Google and Facebook provide opportunities to do so but operate on different principles. Google Adwords media placements appear in response to individual internet searches of specific keywords or phrases. Facebook ads appear based on targeting specific interests within the Facebook community. Both are useful methods of delivering targeted messages to end users. Google offers a more direct connection to your website.

February 27, 2013

How to Make Your Facebook Sweepstakes Application Work on a Mobile Device or Tablet

We built a simple sweepstakes as a custom Facebook application a few years ago for a client. The client loved it – until she realized a day before launch that the QR code she had set up to take her mobile users to the application was not working. “Why isn’t the site working?” she asked in a panic. The site was working. The only problem was that she had

February 21, 2013

Sweepstakes and Fulfillment Company; How to Pick One

With rare exception, most clients outsource administration and fulfillment services to a qualified outside party.

January 21, 2013

Understanding Facebook Promotion Guidelines

Running promotions on Facebook can be very effective for your overall marketing strategy. You can reach a highly engaged audience in a short period of time if your promotion goes viral. The credibility from a well-executed Facebook promotion is superior to just about anywhere else on the internet. There are guidelines surrounding promotions on Facebook, however. These guidelines are rather strict, and failure to follow them could result in corrective actions from Facebook including possible removal of your promotion. Thus, it is important to understand all Facebook promotion guidelines in order to ensure you implement a compliant campaign.

October 12, 2012

How to Create a Facebook Contest

Running a contest on your Facebook page is a popular and effective strategy. According to a poll conducted by Econsultancy, special offers and promotions are the first reason for Facebook users to “like” a Facebook page. By running a contest, you can have the opportunity to make your Facebook page more fun, build a list of people interested in your business and expand the number of your fans. If you

July 31, 2012